SOURCE: Networked Insights

Networked Insights

September 21, 2010 09:20 ET

Networked Insights Fast Tracks Insight on Consumer Trends

SocialSense Categories Puts Listening Technology in Reach of Everyone

MADISON, WI--(Marketwire - September 21, 2010) -  Networked Insights released SocialSense Categories today, making it possible for smaller agencies and brands to harness the power of its SocialSense social media listening platform. Built on the same core technology as SocialSense, the new product leverages pre-established groups of high quality websites and hundreds of preset keywords to provide fast and affordable market intelligence in specific topic areas including automotive, consumer electronics, sports and moms.

SocialSense Categories - Eco Green is available for free trial, providing valuable consumer intelligence on green consumers, as well as an easy way to try out the platform.

Many agencies and savvy brand marketers are interested in gleaning insights from natural conversations that are happening online. SocialSense Categories is the ideal solution for those looking for affordable, easy-to-use listening technology and for situations where market intelligence needs to be faster and cheaper than traditional research. 

"Over the last few years, some of the biggest and best agencies and brands have used SocialSense to inform their marketing campaigns and product development," said Dan Neely, founder and CEO of Networked Insights. "We are continuing to advance our listening technology in partnership with clients who are heavily invested in the space. But today, with the release of SocialSense Categories, we've introduced a new offering in our product portfolio that brings sophisticated listening technology to the mainstream user. Anyone can sign on and immediately benefit from affordable, actionable insights."

Establishing audience and keywords can be resource-intensive when beginning a social media listening program. Because Networked Insights has pre-established audiences and keywords for SocialSense Categories, users can receive insights at a fraction of the cost and set-up time. The highly automated workspace also makes it easy for those without extensive experience in market research to get immediate value. However, because SocialSense algorithms and functionality form the basis of SocialSense Categories, marketers are able to drill in for more detail as needed.

Agencies and brands that want to explore more tailored questions can choose to sign on for the flagship version of SocialSense, which offers customized audiences and keywords. Or they can contract for customized reports from Networked Insights analysts.

Network Insights' technology culls data from 300 million people, 17 million locations and 1.5 billion conversations monthly to empower agencies and marketers with the insight needed to make better decisions faster.

About Networked Insights
Networked Insights fuels insights by evaluating, interpreting and discovering meaning from the millions of authentic conversations on the social web. The company's social media listening products analyze the chatter from the individuals and sites that matter most to a brand -- sorting the important news from the trivial, thus helping advertisers and marketers make better strategic and tactical decisions. Unlike monitoring software SocialSense products show customers what's hot, what's new and what's changed -- without the user having to read every post.

Founded in 2006, Networked Insights is a privately held company based in Madison, Wis., with offices in New York, Chicago, and San Francisco. More information about Networked Insights can be found at http://www.networkedinsights.com.

Networked Insights technology diagrams and photo of CEO Dan Neely are available at http://networkedinsights.com/news/media.

Contact Information

  • Media Contact:
    Maura Landry
    SHIFT Communications for Networked Insights
    Phone: 617-779-1829
    Email: Email Contact