SOURCE: Networked Insights

Networked Insights

July 12, 2010 08:00 ET

Networked Insights Helps Top Brands Find the ROI of Facebook Fans

New Offering Delivers Insights From Fan Page Conversations

MADISON, WI--(Marketwire - July 12, 2010) -  Networked Insights, a social media analytics company, today introduces SocialSenseFB, a new application that allows brands to gather insights from their individual Facebook "fan" pages. This new offering brings clarity to what fans are saying on a company's page by listening and finding what matters most to a brand's high-value consumers.

"While it's easy to think one can find value in counting the number of Facebook fans, determining the engagement of those fans -- including what makes them tick -- is clearly more beneficial," said Dan Neely, founder and CEO of Networked Insights. "With our SocialSenseFB product we're helping to find that value in a way that makes the process less of a burden -- there is no way marketers can thoughtfully read and digest the content in thousands of comments from their Facebook fans on their own. Bottom line: we'll help marketers unwrap the gift their most dedicated customers are trying to give: we'll unlock insights in less time and for less money than was possible before." 

Unlike monitoring products that are integrating Facebook information into their data streams, along with posts from consumers that may not care about a particular company or product, SocialSenseFB is dedicated to analyzing a company's Facebook fans -- groups of self-identified, engaged brand loyalists. The platform uses Facebook's recently opened Graph API which allows a deep analysis of what fans are talking about on a company's Facebook page. Prior to Facebook opening its Graph API, marketers had little insight into how the user conversations were impacting brand loyalty and what, if any, themes needed to be addressed. With SocialSenseFB, brands can address the needs and desires of a community of people that are voluntarily engaging.

The SocialSenseFB platform builds upon Networked Insight's current SocialSense product, which provides a focused look at the conversations and interactions happening online. Following the recent success of SocialSenseTV, this new Facebook-specific offering adds to Networked Insights' suite of products that continue to deliver insights.

About Networked Insights
Networked Insights fuels insights by evaluating, interpreting and discovering meaning from the millions of authentic conversations on the social web. The company's suite of social media listening products analyze the chatter from the individuals and sites that matter most to a brand -- sorting the important news from the trivial, thus helping advertisers and marketers make better strategic and tactical decisions. Unlike monitoring software SocialSense products show customers what's hot, what's new and what's changed -- without the user having to read every post.

Founded in 2006, Networked Insights is a privately held company based in Madison, Wis., with offices in New York, Chicago, and San Francisco. More information about Networked Insights can be found at http://www.networkedinsights.com.

Networked Insights technology diagrams and photo of CEO Dan Neely are available at http://networkedinsights.com/news/media

Contact Information

  • Media Contact:
    Andrea Ragni
    SHIFT Communications for Networked Insights
    Phone: 415-591-8478
    Email: Email Contact