SOURCE: NeuLion, Inc.

NeuLion, Inc.

NeuLion, Inc.

March 25, 2010 13:02 ET

NeuLion Chosen as Major League Soccer's Digital Video Partner

Major League Soccer and Internet Television Provider NeuLion Bring Live Soccer Matches and Interactive Viewing to Fans Through New Broadband Service

PLAINVIEW, NY--(Marketwire - March 25, 2010) -  Leading IPTV service provider NeuLion (TSX: NLN) and Major League Soccer (MLS), the top-flight professional soccer league in the United States, today announced a new partnership for a dedicated online video service built and managed by NeuLion. 

A new MLS integrated digital experience, MatchDay Live, is now available via the MLS homepage -- www.MLSsoccer.com -- to deliver high definition (HD) quality video and other content to soccer fans worldwide. 

Built by NeuLion and powered by Microsoft Silverlight, the brand new and totally rebuilt 2010 digital service has advanced features including DVR-like functionality and HD-quality video, enabling fans to watch and engage with the game through a number of exciting, interactive real time services. NeuLion provides MLS with an end-to-end service and will deliver up to 300 MLS, SuperLiga and InterLiga games as well as other Soccer United Marketing events during the season, including condensed archive games and real time highlights all delivered in HD to a viewer's browser. 

"After an extensive search, MLS has chosen NeuLion as our digital partner," said Chris Schlosser, Director of Digital Strategy for MLS. "We came to this decision based upon NeuLion's experience of running cutting edge sports networks and their constant innovation in the world of Internet Television. We are very excited to launch a new video service for our fans that will be second to none."

Fans will be able to easily navigate between live and on-demand games and watch condensed games and highlights, viewable on a large HD 'playing surface' right from their computers. The MLS MatchDay Live branded service also offers fans a live Field Tracker for easy highlight navigation that represents an animated aerial view of the game, a live chat tool, statistics integration, as well as embed and share features.

"NeuLion sport networks continue to grow and the MLS partnership gives fans the opportunity to watch the best soccer content on an exciting new digital platform," said Chris Wagner, Executive Vice President of NeuLion. "Not only will the game experience be enhanced for soccer fans but this new service will convert those of you who are not soccer fans; it's really a cool service."

"It's impressive to see how partners such as NeuLion are taking advantage of the rich media capabilities in Silverlight to deliver HD-quality video to MLS fans worldwide," said Steve Sklepowich, director for Silverlight at Microsoft Corp. "With the highest quality online video and interactive DVR-like features in the new Silverlight player, NeuLion and MLS' MatchDayLive service will enable soccer fans around the world to engage with their favorite teams like never before." 

MLS MatchDay Live is available to fans as a subscription based service and live games are available throughout the 2010 season.

About Major League Soccer
Headquartered in New York City, Major League Soccer is the top-flight professional soccer league in the United States and Canada. MLS features many stars from the U.S., Canada, and around the world. MLS kicks off its 15th season on March 25, 2010. MLS features 16 clubs each playing 30 regular season matches in 2010. Those teams include Chicago Fire; Colorado Rapids; Chivas USA; Columbus Crew; D.C. United; FC Dallas; Houston Dynamo; Kansas City Wizards; Los Angeles Galaxy; New York Red Bulls; New England Revolution; 2009 MLS Cup Champion Real Salt Lake; San Jose Earthquakes; Seattle Sounders FC; Toronto FC; and, in their inaugural season, Philadelphia Union. Expansion teams in Vancouver and Portland will debut in 2011. For more information about MLS, log on to the League's official website at www.MLSsoccer.com.

About NeuLion
Based in Plainview, NY, Sanford, Florida and Toronto, Ontario, NeuLion (TSX: NLN) works with content partners to develop end-to-end solutions for multimedia IPTV services. The NeuLion IPTV Platform encodes, delivers, stores and manages an unlimited range of multimedia content and the Operational Support System (OSS) maintains all billing and customer support services. Content partners are responsible for content aggregation and the sales and marketing for the individual IPTV service. The Company ranks as a world leader in customer/partner relationships with sports, international and specialty television content partners including, in sports, the NHL, the NFL, NCAA Division I schools and conferences and, in respect to international and specialty television aggregators and networks, KyLinTV (Chinese), ABS-CBN (Filipino), Talfazat (Arabic), TV-Desi (South Asian) and Sky Angel (Christian). Customer/partner content can be viewed by way of the Internet on PCs and mobile devices and on the television through the Company's IPTV set top box.

Forward-Looking Statements
Certain statements herein are forward-looking statements and represent NeuLion's current intentions in respect of future activities. These statements, in addressing future events and conditions, involve inherent risks and uncertainties. Forward-looking statements can be identified by the use of the words "will," "expect," "seek," "anticipate," "believe," "plan," "estimate," "expect," and "intend" and statements that an event or result "may," "will," "can," "should," "could," or "might" occur or be achieved and other similar expressions. Forward-looking statements involve significant risk, uncertainties and assumptions. These factors should be considered carefully and readers should not place undue reliance on the forward-looking statements. Although the forward-looking statements contained in this release are based upon what management believes to be reasonable assumptions, the Company cannot assure readers that actual results will be consistent with these forward-looking statements. These forward-looking statements are made as of the date of this release and the Company assumes no obligation to update or revise them to reflect new events or circumstances, except as required by law. Many factors could cause the actual results, performance or achievements of the Company to be materially different from any future results, performance or achievements that may be expressed or implied by such forward-looking statements. A more detailed assessment of the risks that could cause actual results to materially differ from current expectations is contained in the Company's most recent annual MD&A filed on www.sedar.com as well as in the "Risk Factors" section of the Company's most recent annual report on Form 10-K filed on www.sedar.com and available on www.sec.gov.

Contact Information

  • Press Contacts:
    Sean Dennison
    Major League Soccer
    Phone: 212-450-1223
    Email: Email Contact

    Jennifer Powalski
    NeuLion
    Phone: 516-622-8334
    Email: Email Contact

    Investor Relations Contact:
    G. Scott Paterson
    NeuLion
    Phone: 416-368-6464
    Email: Email Contact

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