Neuralitic Systems

Neuralitic Systems

May 24, 2011 08:02 ET

Neuralitic Expands Its Customer Base With StarHub

Singapore innovator in information communications selects SevenFlow to reinforce its competition position and grow revenues.

MONTREAL, QUEBEC--(Marketwire - May 24, 2011) - Neuralitic Systems, the leading provider of mobile data intelligence solutions for mobile operators, has expanded its presence in Asia with the signing of a new deal with Singapore's StarHub. The mobile operator will utilize Neuralitic's SevenFlow™ software suite to understand the data usage profile of its customers and monetize data traffic.

"As the operator of Singapore's most advanced mobile network, we pride ourselves on being an innovator and leader in integrated info-communication services," says Joanna Chan, Vice President of Personal Solutions, StarHub. "The insights provided by SevenFlow help us in understanding customers' data usage pattern so that we can develop products and initiatives that better cater to the needs of specific customer segments."

SevenFlow is Neuralitic's flagship product. By transparently extracting and analyzing 100% of data usage, from all mobile data subscribers on a wireless network, it provides a 360-degree view of subscribers' and roamers' mobile journeys. SevenFlow has the unique ability to link information about subscribers, devices, and usage and present actionable metrics in a highly usable interface.

"This latest agreement expands Neuralitic's presence in the Asian market," says Luc Filiatreault, CEO of Neuralitic Systems. "We are pleased to have been selected by StarHub to support its growth and strengthen its competitive position."

About StarHub

StarHub is Singapore's fully-integrated info-communication company, offering a full range of information, communications and entertainment services for both consumer and corporate markets. StarHub operates Singapore's fastest two-way HSPA+ mobile network that delivers up to 21Mbps for downlink to complement its nation-wide GSM network, and an island-wide HFC network that delivers multi-channel cable TV services (including High Definition Television and on-demand services) as well as ultra-high speed residential broadband services. StarHub also operates an extensive fixed business network that provides a wide range of data, voice and wholesale services. Launched in 2000, StarHub has become one of Singapore's most innovative info-communications providers, and the pioneer in 'hubbing' - the ability to deliver unique integrated and converged services to all its customers.

About Neuralitic Systems

Founded in 2007 and backed by well-known venture capital firms, Neuralitic is a leading provider of mobile data intelligence solutions that help mobile operators improve marketing initiatives for data services. SevenFlow™, Neuralitic's flagship product, provides actionable insights into existing customer preferences and behaviours to maximize returns on subscriber acquisition and retention investments. The company draws its expertise from employees in a variety of fields related to its core business, including IP infrastructure, business intelligence, high-throughput databases, dimensional data modeling, mathematics and wireless network engineering. Neuralitic has its headquarters and R&D centre in Montreal, Canada and a local presence in the United States, EMEA and Asia Pacific.

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