neuroLanguage Corporation

neuroLanguage Corporation

November 18, 2008 18:52 ET

neuroLanguage and BusinessWeek Announce Launch of Business as a Second Language

Online tutor aims to help English-as-a-second-language students perfect their technique while learning about business and current events

OTTAWA, ONTARIO--(Marketwire - Nov. 18, 2008) - neuroLanguage Corporation and BusinessWeek, a leading global business media organization, announced today the launch of Business as a Second Language (BSL), a subject-specific, online English-language tutor. BSL helps those of an intermediate and advanced English-language level perfect their pronunciation, comprehension, and reading speed while learning about the most current and relevant business news.

BusinessWeek President Keith Fox said, "Business as a Second Language is a natural extension of our brand. Our goal at BusinessWeek is to deliver insight and information that business leaders need to make smarter decisions in their businesses, careers, and investments. BSL expands upon this mission by helping business professionals and students polish their English-language skills while taking advantage of BusinessWeek's unique and trusted perspectives on global business news."

BusinessWeek is one of the first global publishers to enter the English-as-a-second-language market, delivering its business news through an interactive online learning platform that includes speech recognition and scoring results that are graded and tracked over time. Global companies have traditionally turned to expensive classroom training, private tutors, or traditional off-the-shelf software to develop and refine the language skills of their employees and constituents. Business as a Second Language offers corporations, government entities, and individual consumers relevant, up-to-date content and English-language skill development, merging BusinessWeek's news and analysis with an online software tutor.

"Learning while consuming news and media is a powerful combination of popular online consumer activities," says Caroline Dangson, IDC's New Media and Entertainment Research Analyst. "The partnership between neuroLanguage and BusinessWeek marks the convergence of these key industry sectors, in which we foresee a unique and promising opportunity worldwide."

"It is well known for years children have turned to their favorite content, such as movies and videos, to help with their language learning. We took this concept and made it relevant to businesses, governments and people, who are constantly developing their business skills," explained Rene Faucher, CEO and president of neuroLanguage Corporation. "Today, business professionals and students can practice and perfect their English skills with timely business news and our underlying Practice Platform. It saves time and money, while strengthening business acumen."

Business as a Second Language is refreshed each week with content from BusinessWeek, offering the latest news and analysis on critical business issues. BSL students can listen and visually track words being dictated and practice their pronunciation of words or entire passages. Errors are instantly flagged for correction and can be played back alongside how a word should be properly pronounced. Users and their managers can also track improvements in reading speed, comprehension and pronunciation over time and against community averages.

Corporations, government entities and individual consumers can test drive Business as a Second Language at http://businessweekbsl.com/. Select images can be found at http://businessweek.com/pdf/mediakitBSL_images.zip.

neuroLanguage Corporation is a new media company that offers a unique publishing platform that can quickly transform digital content into an engaging and highly interactive English Learning service delivery model.

BusinessWeek is a global source of trusted content that informs and inspires business leaders to make smarter decisions in their professional and personal lives. Founded in 1929 and published by the McGraw-Hill Companies, BusinessWeek magazine is the market leader, with more than 4.7 million readers each week in 140 countries. Local language editions include Chinese, Israeli and Bahasa Indonesian. Launched in 1994, BusinessWeek.com is the preeminent provider of daily, essential business news, information, and services to business decision-makers. Reaching 85% of the nation's households, BusinessWeek TV delivers important business, consumer and financial news to television viewers every week.

Contact Information

  • neuroLanguage Corporation:
    Kathryn Schwab
    Media and Analyst Relations
    613-858-4407
    or
    Andy Church
    VP Marketing and Online Sales
    613-591-9445 x227 or Cell 613-864-7323
    or
    BusinessWeek:
    Heather Carpenter
    Senior Manager, Communications
    212-512-2854 or Cell 917-592-9367