RPR Marketing Communications

March 05, 2009 14:27 ET

NEUTROGENA® Introduces a New Way to Shop

Neutrogena® Restructures Anti-Aging Skincare Offerings to Allow for a Better Consumer Shopping Experience

Attention: Assignment Editor, Lifestyle Editor MARKHAM, ONTARIO--(Marketwire - March 5, 2009) - More than one in five Canadian women pinpoint the "signs of aging" as one of their most pressing skin care concerns -- and shopping the skincare aisles for a remedy can be confusing. Now, NEUTROGENA® is streamlining the skincare aisle, making it easier and less confusing for shoppers.

"At NEUTROGENA®, we believe in the beauty of real results and producing high-quality, scientifically proven products," says Jeff Harrop, Group Brand Director, NEUTROGENA®. "With that in mind, we also recognize that consumers are faced with so many options, shopping for anti-aging products can be a challenge. To simplify the anti-aging shopping experience, in March 2009 all of our anti-aging options will be streamlined into two product groups, making it easier for women to instantly identify the product that will effectively target their specific skincare concerns."

A New Way to Shop
By March 2009, NEUTROGENA® anti-aging options will fall into two collections:
* NEUTROGENA® AGELESS INTENSIVES?, an intense anti-aging line, which combats the most noticeable signs of aging
* NEUTROGENA® AGELESS ESSENTIALS?, which offers women more beautiful skin with less aggressive anti-aging ingredients

The brand will be running extensive advertising and marketing campaigns to educate consumers about the new format, including in-store point-of-purchase communication and ads in Glow, More, Elle and Flare.

"To further help consumers find the products that best suit their needs, all marketing materials will not only direct women to find the tried-and-true products they have come to trust, but will also introduce them to new products that can also address their specific skincare concerns," continues Harrop.

About The Collections
The NEUTROGENA® AGELESS INTENSIVES? line, which will be on-shelf in March 2009, represents a breakthrough in product formulations, designed for women looking for the most effective products to make the signs of aging less noticeable. Designed to deliver clinically proven, noticeable results in just days, the collection includes the following products:
* NEUTROGENA® AGELESS INTENSIVES? Deep Wrinkle products contain concentrated stabilized Retinol SA, which continuously renews the look of skin for a full 12 hours to help diminish the signs of aging
o NEUTROGENA® AGELESS INTESIVES? Deep Wrinkle Moisture SPF 20
o NEUTROGENA® AGELESS INTENSIVES? Deep Wrinkle Moisture Night Cream
o NEUTROGENA® AGELESS INTENSIVES? Deep Wrinkle Serum
o NEUTROGENA® AGELESS INTENSIVES? Deep Wrinkle Eye Cream
* NEUTROGENA® AGELESS INTENSIVES? Lip Plumping Treatment formulated with Oligopeptides to combat the visible signs of aging and boost volume in the lips. Applied liberally prior to sun exposure to clean, dry lips, this daily treatment delivers noticeable results in as little as two weeks
* NEUTROGENA® AGELESS INTENSIVES? Firming Moisture SPF 20 is a daily facial moisturizer, with Copper Tripeptide-1, clinically proven to improve skin's elasticity for firmer-, smoother-, younger-looking skin.
* NEUTROGENA® AGELESS INTENSIVES? Lifting Concentrate uses Neutrol®, which helps noticeably increase skin's firmer, lifted look while smoothing wrinkles.
o NEUTROGENA® AGELESS INTENSIVES? Lifting Concentrate Night Cream
o NEUTROGENA® AGELESS INTENSIVES? Lifting Concentrate Eye Cream
* NEUTROGENA® AGELESS INTENSIVES? Tone Correcting Concentrated Serum is a high performance nightly serum containing ESSENTIAL SOY® that evens out skin tone, reduces the appearance of dark spots and restores radiance.
* NEUTROGENA® AGELESS INTENSIVES? 14-DAY SKIN RESCUE? is a three-product set that transforms skin back to a more vibrant, healthier- and younger-looking complexion in just 14 days. Each kit contains:
o Cleanser with micro-polishers
o Day cream with CELLUZYME®
o Night cream with Retinol and AHA

Similarly, the NEUTROGENA® AGELESS ESSENTIALS? Continuous Hydration line, which will be available in August 2009, harnesses dermatologist recommended ingredients to deliver superior moisture to skin, effectively softening and smoothing the look of fine lines and aging. These products include:

* NEUTROGENA® AGELESS ESSENTIALS? Continuous Hydration Cleanser is a creamy formula that cleanses, removes make-up and replenishes essential moisture for a lasting clean feeling that leaves skin soft and moisturized.
* NEUTROGENA® AGELESS ESSENTIALS? Continuous Hydration Day SPF 25 is a moisture-rich day formula that gets to the source of dryness and significantly smoothes the appearance of fine lines.
* NEUTROGNEA® AGELESS ESSENTIALS? Continuous Hydration Night is a moisture-rich night formula that gets to the source of dryness and significantly smoothes the appearance of fine lines.
* NEUTROGENA® AGELESS ESSENTIALS? Continuous Hydration Eye is a moisture-rich cream that instantly replenishes moisture reserves around the delicate eye area for lasting softness and significantly smoothes the appearance of fine lines.
/For further information: About NEUTROGENA®:
A worldwide leader in premium, dermatologist-recommended skin, hair and cosmetics products, NEUTROGENA® Corporation has been providing consumers with health and beauty improvements for over 40 years. The Company manufactures and markets a line of premium priced skin and hair care products that are distributed in more than 70 countries. Headquartered in Markham, ON, NEUTROGENA® is a subsidiary of Johnson & Johnson, the world's most comprehensive and broadly based health care products company.
/ IN: HEALTH, RETAIL

Contact Information