SOURCE: Nevada Commission on Tourism

Nevada Commission on Tourism

June 08, 2009 14:29 ET

Nevada Tourism Commission Launches Summer Ad Campaign Promoting Budget-Minded Travel Deals

CARSON CITY, NV--(Marketwire - June 8, 2009) - Travel deals for budget-minded consumers seeking good-time getaways at bargain prices are in the spotlight of the Nevada Commission on Tourism's (NCOT) summer advertising campaign, Lt. Gov. Brian K. Krolicki announced today.

"This season, NCOT's ads are offering enticing hotel and entertainment deals all over the state to attract travelers seeking indulgent-but-affordable summer getaways," Krolicki, NCOT chair, said. "People need a vacation even when budgets are tight, and this campaign provides an array of unusual values on travel packages throughout Nevada."

NCOT's Web site, www.TravelNevada.com, is posting exclusive hotel travel package deals that offer rounds of golf, pampering at spas, shop-and-dine, trail rides, rodeos, NASCAR, wilderness pack trips, pheasant hunting, stays at B&Bs, shows, lake cruises, ATV rides, visits to wineries, historic mining towns, scenic wonders and much more.

"While we're weathering severe economic challenges, instead of launching a brand-oriented campaign that defines Nevada's image as a tourism destination, we're taking a different tack and using ads that expose consumers to desirable deals available right now," Krolicki said. "Our ads are spreading the word that Nevada's unusual variety of attractions are more affordable than ever, and our famous 24-hour lifestyle makes a vacation seem longer-lasting."

NCOT launched the ad campaign June 1 with extensive listings of travel packages on its Web site and new mobile Web site, http://NV.mobi, for people on the go, and an on-site campaign at the Bay Area Rapid Transit (BART) Embarcadero Street Station. The BART station, one of the city's busiest, is blanketed in ads all about Nevada's travel deals, and everything from passenger tickets to the interior of the subway cars is covered in ads for Nevada. In July, NCOT will take over the Montgomery Street Station as well.

"In just the few days since we've launched the campaign, we have seen an increase in our Web traffic and are seeing online buzz surrounding the campaign," NCOT Director Dann Lewis said. "People are hungry for great vacation deals, and they're talking about these packages, realizing that a vacation isn't out of their reach this year."

NCOT invited its industry partners, such as hotels, golf courses, restaurants, museums and attractions, to provide interesting and unique packages that are exclusive to the hotels and to www.TravelNevada.com. The state's mobile site, http://NV.mobi, presents all the packages and destination information in a trimmed-down, mobile-friendly format.

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