SOURCE: Nevada Commission on Tourism

July 16, 2007 05:00 ET

Nevada's New Tourism Ads Show Entertainment Icons 'Elvis' and Blue Man Group Enjoying Lake Tahoe

CARSON CITY, NV--(Marketwire - July 16, 2007) - The Nevada Commission on Tourism will launch new national ads this summer that feature Las Vegas entertainment icons "Elvis" and the Blue Man Group enjoying outdoor recreation at Lake Tahoe. The ads will run in midsummer and fall, as the mountain paradise recovers from economic impacts of a devastating wildfire, Lt. Gov. Brian K. Krolicki announced Wednesday.

The ads, to run on television and in travel magazines, are the latest in the tourism agency's award-winning "icon" series that portrays Las Vegas show-business figures enjoying popular recreational activities in other parts of the state and reveal Nevada's two different worlds -- neon and nature. They are viewable and downloadable at http://travelnevada.com/content.aspx?ID=264

"Show-business icons pictured unexpectedly in natural settings catch people by surprise and deliver the message that Nevada offers a lot more besides dazzling entertainment," Krolicki, tourism commission chair, said. "Coincidentally, the ads already were scheduled to run before last month's fire and now will serve to remind potential visitors across the country of Lake Tahoe's majestic beauty and outdoor adventure opportunities."

The wildfire, which burned in late June seven miles from Nevada's bustling resort and casino district on Lake Tahoe's South Shore, destroyed more than 250 homes in a forested California residential area. The cobalt-blue lake straddles the Nevada-California state line and both states' tourism-based economies are intertwined.

"We are thankful that we had selected Lake Tahoe as the focus of these ads," tourism department Director Tim Maland said. "Our goal is to draw more visitors and help the lake area to fully recover from the fire through the summer and fall. It's a four-season destination that moves from hiking, biking, boating and water sports, to skiing, snowboarding, snowmobiling and winter sports."

The Elvis commercial, which features red-caped Elvis characters mountain biking on Lake Tahoe's spectacular Flume Trail, will begin airing next month on national cable television including the Travel Channel, Discovery, Discovery Science and Fox News.

The Blue Man Group is shown paddling a kayak towing a raft on the blue alpine lake in a print ad that will appear in National Geographic Adventure, Sunset, Travel and Leisure and Budget Travel magazines in September and in Outside, Sunset and National Geographic Traveler magazines in October.

Other ads in the national award-winning icon series show tuxedoed Las Vegas entertainer Wayne Newton fly-fishing, dazzling feather-costumed showgirls skiing and playing golf and Elvis impersonators bicycling in a lush mountain canyon. DRGM Advertising of Reno designed the ads.

The icon ad series, which recently won 36 awards from the American Advertising Federation and American Marketing Association, also is featured in the tourism agency's Internet marketing efforts including e-mail campaigns and banner advertising.

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