September 30, 2008 11:00 ET

NEVERDIE Studios Presents "The Queen of Sheba"; International Siren Cheri London Crosses Virtual World Divide Into Hollywood

Premiering at King King Every Sunday From October 12 - November 9, 2008

LOS ANGELES, CA--(Marketwire - September 30, 2008) - NEVERDIE Studios presents "The Queen of Sheba," an extravagant cyber-inspired, cabaret-style concert premiering at King King in Hollywood every Sunday for five weeks starting on October 12, 2008. Starring Virtual Reality's best-known diva Cheri London, known to legions of fans as the Queen of Sheba, the performer and songwriter got her start providing backing vocals and writing songs for Timbaland and Missy Elliot. The 90-minute show was written by London and Jon "NEVERDIE" Jacobs, with the assistance of Mark Governor (Shame). Jacobs, a filmmaker and "Internet icon" according to AP, is the creator of Club NEVERDIE, the #1 Virtual Night Club in the world, and arguably one of the most famous gamers on the planet. He helped launch London's virtual career and now presents her Real World coming out party. For more information please visit

"The Queen of Sheba" opens with a preview performance on Sunday, October 5, 2008. The official engagement runs for five consecutive Sundays starting on October 12th and running through November 9, 2008. Doors open and pre-show begins at 7:00pm. Guests 21-and-over welcome. King King Hollywood is located at 6255 Hollywood Blvd., Los Angeles, CA 90028. Tickets are $25, available in advance through the club by calling 323-960-9234 or visiting

"The Queen of Sheba" tells the story of a talented singer's struggle with her abusive father whose only solace is her online friendships with avatars in the virtual world. With her vivid imagination and the help of her virtual friends she is able to overcome his violent oppression to become a virtual (and real) pop sensation at Club NEVERDIE.

The live show features stunningly sensual cabaret vignettes choreographed by Vai Au-Harehoe and Rodrigo Guzmanan who have worked with such stars as Chris Brown, Usher, and Justin Timberlake. The virtual dance sequences performed by some of Club NEVERDIE's hottest Go Go dancers will be participating "live" on screens around the venue via the Internet by actual women across the globe. LA-based fashion Icon Merlin Castell, who shakes up the Janice Dickinson Model Agency this month on Oxygen, is the mastermind behind the Queen of Sheba's real world style, which promises to make the experience as eye catching as it is mind blowing. The show's production designer is Barcelona-based Chu Uroz, 2008 recipient of Opera's highest honor for costumes and sets.

As much a singer-songwriter as a performer, Cheri London works in collaboration with some of today's hottest talent on the global pop, urban, and electronic music scenes. For this project London co-wrote and sings on every track including the Paul Inder-produced NEVERDIE theme song with Danny O' Donaghue, the lead singer of The Script (whose debut album reached #1 in the UK and Ireland the week it came out 08/08/08). The three also created Sheba's "Bee 2 the Honey" song. London also worked with Grammy-nominated producer, composer and DJ Ill Factor on a Sheba song and the rest of the album was produced by and co-written with producer/artist Kevin Rudolf, whose hit "Let it Rock" featuring Lil Wayne is currently exploding on the US charts (currently the most requested song on LA's airwaves). London is also featured as a songwriter on Rudolf's highly anticipated album "In The City" due out later this year on Cash Money/Universal Republic. Last year her songwriting skills came to the attention of the producers of electronic songbird Roisin Murphy (former Moloko front woman), where she co-wrote three songs on Murphy's critically acclaimed second album "Overpowered."

The producer and director of the event is virtual world icon Jon NEVERDIE Jacobs, legendary avatar and prolific indie actor/filmmaker. Reuters described him as "a legendary adventurer, celebrity, and fabulously wealthy entrepreneur in the online world of Entropia." He has become synonymous with the growing popularity of the leading Real Cash Virtual World platform Entropia Universe. He made headlines in 2005 on the BBC News and around the globe when he mortgaged his house to buy a virtual "Asteroid" for $100,000 USD. Fox News did a 5-part video interview with him titled "Portrait of an Avatar." The Los Angeles Times described him as "The first Cyber Super Star" and proclaim him "The Douglas Fairbanks of Virtual Reality." Stuff magazine included NEVERDIE at #28 on their "Pop Power List" of most powerful people under 30 (he was the only Avatar on the list). He is included in the 2008 Guinness Book of Records for owning Club NEVERDIE, an asteroid space resort, "the most expensive virtual object." The resort, which boasts a nightclub, shopping mall, 1000 apartment complexes, commercial space ship docking, mega sports stadium, and hunting and mining biodomes, is the highest grossing privately owned virtual event venue online, and is estimated to be worth in excess of $1 Million USD if ever placed back on the market. NEVERDIE has appeared on "60 Minutes," the New York Times, Wired, and numerous other international and US national media and publications.

King King Hollywood, founded by Mario Melendez and located on Hollywood Boulevard, is one of the most cutting edge and versatile venues for live entertainment in Los Angeles. In the last two years it has been host to an array of critically acclaimed music and dance shows including the acclaimed cabaret "Les Fleurs de Sense," which has been running for two years. The rock operas "Taking the Jesus Pill," "Shame" and "Bukowskical," an-award winning musical based on the life of Charles Bukowski, have all had successful runs at King King Hollywood.

NEVERDIE Studios is based in Los Angeles. In addition to having recently produced the latest music video for legendary artist Elvis Presley, NEVERDIE Studios also produces major virtual sporting and entertainment events as well as operating Club NEVERDIE the #1 virtual nightclub in the world. The studio recently signed a deal with rock icon Lemmy and Motorhead to develop and market Lemmy's Castle and Motorhead Stadium inside the virtual world of Entropia Universe. Entropia Universe, developed by Swedish company Mindark AB is The Grand Daddy of All Virtual Worlds with its GNP of $400 million USD per year, which is estimated to be significantly greater than the US-based Second Life platform. Entropia Universe is currently switching over to the award winning CryEngine2 Graphics Engine, which elevates the virtual experience to cinematic quality. NEVERDIE Studios is also consulting with major media entities to harness Entropia Universe as the premiere real cash virtual platform for pop culture and entertainment.

Contact Information

  • For more information, photos or interview requests, please contact:

    Green Galactic
    Lynn Hasty