SOUTH WINDSOR, CT--(Marketwire - Sep 28, 2012) - After having relatively flat U.S. sales on TicketNetwork.com for the 2011 leg of her Monster Ball Tour, pop diva Lady Gaga is back in demand with her plans to return to the U.S. tour circuit in 2013.
The comparison evaluated orders on TicketNetwork.com during the first week of U.S. onsales for Lady Gaga concert dates in 2009, 2010, 2011, and 2012. While ticket orders during Gaga's 2010 onsales week rose almost 30% over that of her 2009 tour leg, first week sales for her 2011 tour leg dropped almost 92% from 2010.
But after taking 2012 to tour the rest of the world, the singer's announcement of new 2013 tour dates reignited the passion of her dedicated U.S. fanbase. The first week of sales on TicketNetwork.com for Gaga's upcoming Born This Way Ball tour increased 976% over 2011.
"By extending her Monster Ball Tour so long, Lady Gaga saturated her market," says Michael Merritt, concert specialist for TicketNetwork.com. "Now that she's been off the radar for a while, first week sales have returned to roughly the levels seen for the 2010 tour."
The U.S. leg of the Born This Way Ball tour begins on January 14, 2013, in Tacoma, WA, and ends on March 16 in Miami, FL. The average selling price on TicketNetwork.com is $300.
TicketNetwork.com sales data is as of 9/27/2012, 10:00 a.m. EDT. Percentages are based on total orders. Prices are not set by TicketNetwork.com and may fluctuate based on market demand.
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