SOURCE: Liquid Machines, Inc.

October 05, 2009 08:30 ET

New Aberdeen Group Research Report Concludes Customers Using Enterprise Rights Management Solutions Perform at Best-in-Class Levels

ERM Leader Liquid Machines' Customer Dow Chemical Profiled in Report; Highlights How Enterprise Rights Management Solutions Enable Collaboration While Persistently Protecting Confidential Data

WALTHAM, MA--(Marketwire - October 5, 2009) - Liquid Machines, Inc., the leader in Enterprise Rights Management (ERM) solutions, today announced that the Aberdeen Group has published a new research report entitled "Enterprise Rights Management: Persistence Pays Off." In its June 2009 benchmark study on "Securing Unstructured Data: How Best-in-Class Companies Manage to Serve and Protect," which was sponsored in part by Liquid Machines, Aberdeen described how Best-in-Class organizations simultaneously go about sharing, protecting and managing their sensitive unstructured data. This Research Brief focuses more specifically on how Enterprise Rights Management (ERM) solutions help the top performing companies support an increased need for collaboration, while simultaneously safeguarding their sensitive data using controls that persist throughout the extended enterprise.

Aberdeen found that nearly 40 percent of the average enterprise's sensitive data is estimated to be in these unstructured formats which include documents, presentations, spreadsheets and email messages. Protecting and controlling sensitive information is a top concern of every enterprise because information is now easily reproducible and often travels outside traditional IT boundaries where it can easily fall into the hands of malicious users or competitors. However, enterprises looking to protect their intellectual property and confidential information often overextend their security policies imposing Draconian protection measures which unintentionally impede employee productivity. Liquid Machines ERM solutions address these challenges by enabling companies to collaborate inside and outside the corporate network while simultaneously protecting their sensitive data using security and controls that persist regardless of where the data travels.

"Increased collaboration and data sharing across the extended enterprise -- that is, both within the corporation, and externally in a variety of business-to-business models -- has raised awareness of the benefits of Enterprise Rights Management relative to other data protection strategies," said Derek Brink, Aberdeen Group's vice president & research fellow for IT Security. "To address these challenges, ERM solutions provide persistent protection while enabling secure collaboration of sensitive information wherever it is used and distributed. Our research revealed that current ERM users perform at Best-in-Class levels, confirming that the technology plays a significant part in reducing security incidents and audit deficiencies while lowering the cost of ongoing management."

"Aberdeen's Best-in-Class Benchmark research proves that customers are adopting ERM solutions at a greater rate than ever before," said Ed Gaudet, Senior Vice President of Corporate Development and Marketing at Liquid Machines. "ERM is uniquely capable in helping these top-performing organizations deal with the challenges and tension between managing risk and achieving compliance while enabling the business. Combined with the proper process and organizational alignment, ERM solutions can help shift the perception of IT security as an obstacle, to one of being an enabler."

The Aberdeen research report also includes a case study featuring Dow Chemical and their use of Liquid Machines and Microsoft Rights Management Services. As a large Microsoft shop, Dow utilized their existing Microsoft Rights Management Services (RMS) to provide the basic infrastructure. The need to protect additional file types and manage group policies led to the selection of the Document Control and Fileshare Gateway solutions for RMS from Liquid Machines to protect documents automatically as they are pulled out of the central repository. Additional Liquid Machines software was added later to provide visibility on how intellectual assets are being used, through its tools for policy management, auditing, and real-time monitoring.

The Aberdeen Group's "Enterprise Rights Management: Persistence Pays Off" report is available for download here:

About Liquid Machines

Liquid Machines is the leading provider of enterprise rights management (ERM) solutions that prevent the misuse, modification, loss or theft of intellectual property and sensitive information. By applying access and usage controls to the data itself, electronic information is persistently protected while at rest, in transit and in use--empowering employees to securely collaborate and work with native file formats and applications. Liquid Machines enables global companies in the financial services, government, manufacturing, retail and healthcare industries to protect intellectual property regardless of where it goes, generating detailed access and usage reports that demonstrate compliance with privacy and industry regulations. Based in Waltham, Massachusetts, Liquid Machines is privately held and is backed by Atlas Venture, Draper Fisher Jurvetson, Goldman Sachs & Co, Masthead Venture Partners and RRE Ventures. For more information on the company and its vision for The Freedom of Security™, please visit

© 2009 Liquid Machines, Inc. All rights reserved. Liquid Machines Product or company names mentioned herein may be the trademarks of their respective owners. The information contained in this document represents the current view of Liquid Machines, Inc. on the issues discussed as of the date of publication.

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