SOURCE: Aberdeen Group

Aberdeen Group

September 08, 2009 10:00 ET

New Aberdeen Study Highlights Success Strategies for Multi-Enterprise Manufacturing

Spotlight On-Demand and Supply Networks Integration, Multi-Tiered Visibility, and Collaboration Across Supply Chain Planning and Execution

BOSTON, MA--(Marketwire - September 8, 2009) - A new study, "Multi-Enterprise Manufacturing: the Role of Visibility and Collaboration in Driving Responsiveness," was recently announced by Aberdeen Group, a Harte-Hanks Company (NYSE: HHS). "This report focuses on new ways of managing integrated demand-supply networks and solutions adopted by companies in discrete industries to drive increased responsiveness and agility across a multi-enterprise network," notes Nari Viswanathan, VP/ principal analyst, and co-author of the report.

The study finds that top performers have:

--  More flexible supply and demand networks
--  More granular visibility and traceability across more supply chain and
    manufacturing processes
--  Higher level of supply chain integration and B2B connectivity
--  Higher level of manufacturing and supply chain process collaboration

"In today's process outsourcing-intensive environment, it has become difficult for companies to stay informed and in control of every stage their supply chains, as the responsibility has been spread throughout the network," says Viktoriya Sadlovska, supply chain analyst, and co-author of the report. "With the recent strong move towards more customer-driven supply chains, it is critical for companies to ensure network-wide agility and responsiveness."

A complimentary copy of this report is made available for a limited time due in part to the following underwriters: Kinaxis, SEEBURGER, Inovis, SAP, and Acsis. To obtain a complimentary copy of the report, visit:

Visit for additional access to complimentary Supply Chain Management Research.

About Aberdeen Group, a Harte-Hanks Company

Aberdeen provides fact-based research and market intelligence that delivers demonstrable results. Having queried more than 30,000 companies in the past two years, Aberdeen is positioned to educate users to action: driving market awareness, creating demand, enabling sales, and delivering meaningful return-on-investment analysis. As the trusted advisor to the global technology markets, corporations turn to Aberdeen for insights that drive decisions.

As a Harte-Hanks Company, Aberdeen plays a key role of putting content in context for the global direct and targeted marketing company. Aberdeen's analytical and independent view of the "customer optimization" process of Harte-Hanks (Information - Opportunity - Insight - Engagement - Interaction) extends the client value and accentuates the strategic role Harte-Hanks brings to the market. For additional information, visit Aberdeen or call (617) 854-5200, or to learn more about Harte-Hanks, call (800) 456-9748.

© 2009 Aberdeen Group, Inc., a Harte-Hanks Company
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Boston, Massachusetts 02210-1928
Telephone: (617) 854-5200
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