SOURCE: iStreamPlanet

iStreamPlanet

January 19, 2015 09:00 ET

New ABI Research Paper Explores Integrated Live Multiscreen Workflow From iStreamPlanet and Adobe

Ad Insertion, Audience Tracking and DRM Highlighted as Critical Integration Points for Next Generation Live Video Workflows

LAS VEGAS, NV--(Marketwired - Jan 19, 2015) - iStreamPlanet, the leader in live, announced today the availability of a new whitepaper by media industry analyst Sam Rosen of ABI Research that introduces a joint, multiscreen live video workflow from iStreamPlanet and Adobe. ABI Research's Sam Rosen will be moderating a webinar on January 28th with iStreamPlanet and Adobe to discuss the joint workflow.

Based on the live video workflow the companies built for the 2014 Olympic Winter Games, the integrated multiscreen workflow is now available to pay TV operators, broadcasters, and content owners ready to deliver premium live streaming events and channels to connected devices. 

The whitepaper cites several key areas where market leaders iStreamPlanet and Adobe have collaborated to provide an integrated workflow to seamlessly solve for acquisition, live encoding and multiscreen packaging, digital rights management (DRM), ad insertion and audience tracking.

"We're seeing a transformation in the multiscreen workflow, from capital intensive systems to flexible, cloud solutions and services that enable content distributors and owners to deploy services more quickly," said Sam Rosen, Practice Director, TV & Video at ABI Research. "iStreamPlanet and Adobe have embraced the SaaS model, integrating their services to drive down the cost and complexity associated with TV everywhere deployments." 

"Adobe and iStreamPlanet are working together to integrate key client and server side technologies, including ad insertion and ad decisioning, to make it easier for our premium content customers to launch multiscreen solutions that meet viewer expectations and business requirements," said Campbell Foster, director of product marketing at Adobe.

Teaming to Provide Best of Breed Multiscreen Solution

iStreamPlanet and Adobe together provide end to end services for launching live events and channels. iStreamPlanet provides:

  • Global content acquisition via fiber, satellite or IP
  • Live encoding and multiscreen packaging including support for Adobe Primetime DRM and server side ad insertion
  • Publishing to multiple CDNs

Adobe provides support for key workflow features including:

  • Adobe Primetime TVSDK, which enables any device to play back protected content, closed captions, and server- or client-side ads.
  • Ad decisioning
  • Analytics

"There are a number of advanced content protection, authentication and monetization features that are requirements for premium content multiscreen services," said Jennifer Baisch, vice president of marketing at iStreamPlanet. "By teaming with Adobe we can activate these features during media processing knowing that Adobe's client-side technology will ensure the solution works end to end, significantly reducing player and app customizations."

To register for the webinar visit http://www.adobeeventsonline.com/Primetime/2015/Workflows/.

To download the whitepaper visit http://www.istreamplanet.com/whitepapers/next-generation-broadcast-workflows/.

About iStreamPlanet

iStreamPlanet, the leader in live, simplifies live video streaming to multiple screens. iStreamPlanet is changing the way live streaming is done with the launch of Aventus, a cloud-based, live video streaming solution for premium content providers.

iStreamPlanet's innovative approach has been chosen by the world's leading sports, entertainment, and technology brands, including NBC Sports, Turner Broadcasting, Fox, and Microsoft, to bring live online video to connected audiences around the world.

Founded in 2000, the privately held company is headquartered in Las Vegas with a software development center in Redmond, WA. More information can be found at www.iStreamPlanet.com.