New Alamo Rent A Car Branch to Serve Newark Liberty International Airport

ST. LOUIS, MO--(Marketwire - May 19, 2011) - Alamo Rent A Car, the largest car rental provider to international customers visiting North America, today announced the opening of a new branch serving customers at the Newark Liberty International Airport. The new branch will be the first Alamo location serving a New York City area airport in nearly 10 years.

"We are pleased to be offering Alamo's low rental rates and convenient services to travelers arriving in the New Jersey and New York City areas from all over the world," said Jason Altman, vice president of airports for Alamo Rent A Car in New York and New Jersey. "Alamo consistently delivers a simple, no-hassle process for renting vehicles to get our customers on the road to their destinations quickly and easily."

The new Alamo branch is conveniently located near the airport at 162 US Highway 1&9 in Newark, New Jersey. Shuttle buses will meet customers near baggage claim and drive them directly to the Alamo location. Reservations can be made by visiting www.alamo.com or by calling 1-800-462-5266.

Alamo Rent A Car recently launched Alamo Insiders, a free online membership program offering exclusive member-only deals or a 10 percent member discount off retail rates when vehicles are rented through www.alamo.com. When a promotional rate is available that surpasses the 10 percent off retail rates, customers will automatically receive the best available rate. Customers can join the Alamo Insiders through the Alamo website.

"The new Alamo Insiders program offers us the opportunity to provide customers with exclusive discounts and offers through a simple-to-use online process," said Susan Madigan, brand director for Alamo Rent A Car. "Our customers immediately go to Alamo when looking for the lowest rates, speedy service and a hassle-free rental car experience."

Alamo is a recognized technology innovator, with the industry's first and only online check-in system since 2005, as well as more than 159 self-service kiosks at 65 U.S. locations, which earned it the "Extra Mile Award" from Budget Travel magazine in 2007. Alamo customers in the U.S. are able to conveniently choose their own vehicles, based upon their advance reservation and requested car class, and then simply drive away from the airport.

Next month, Alamo will be launching a Facebook page with exclusive deals, travel tips and more. Alamo Insiders and customers will have the opportunity to participate by "liking" the page and registering for a summer sweepstakes.

About Alamo Rent A Car

Founded in 1974, Alamo Rent A Car is a value-oriented, internationally recognized brand serving the rental needs of airport leisure travelers. Alamo offers low rental rates and a hassle-free customer experience at the most popular travel destinations throughout the United States, Canada, Mexico, the Caribbean, Latin America and Asia. In addition, Alamo customers in the U.S. are able to conveniently choose their own vehicles, based upon their advance reservation and requested car class, and then simply drive away from the airport.

Alamo is part of a global strategic alliance with Europcar, creating the world's largest car rental network. Alamo also serves as the official rental car of Walt Disney World® Resort and Disneyland® Resort. Customers who book online receive Alamo's best rates, and if they choose the "Prepay & Save" option when making their online reservation, they may receive an additional 10 percent discount.

St. Louis-based Enterprise Holdings owns and operates the Alamo brand in North America. With annual revenues of $12.6 billion and more than 68,000 employees, Enterprise Holdings also operates, through its regional subsidiaries, more than 1 million cars and trucks, making it the largest and most comprehensive car rental service provider in the world measured by revenue, employees and fleet. For more information about Alamo, visit www.alamo.com. For more information about Enterprise Holdings' environmental stewardship and long-term commitment to the sustainability of its business, visit www.enterpriseholdings.com/sustainability. [This news release and other Alamo announcements are available at the Enterprise Holdings press room].