SOURCE: inmobly


February 12, 2013 09:00 ET

New Android App Ends Mobile Video Buffering

PAUL the App Delivers Fast, Immediate Access to Mobile Video and Integrates With Five Popular Video-Sharing Apps

COLUMBUS, OH--(Marketwire - Feb 12, 2013) - Despite frustration with buffering, tablets and smartphones are morphing into portable televisions. In fact, two-thirds of the world's mobile data traffic will be video by 2017. And, as screens grow and 4G and LTE become more readily available, mobile video viewing will skyrocket. The result? Even more network congestion and slower download times. Mobile video viewing is a broken process, but one that inmobly is setting out to fix, starting with today's launch of PAUL the App, a free Android app.

With PAUL, news junkies, pop culture addicts and sports fans can access must-see videos anywhere, anytime -- while avoiding the painfully slow loading process. Pulling in videos from Facebook, YouTube, Twitter, CNN and ESPN ScoreCenter, PAUL preloads content for on-demand viewing. When a phone or tablet is connected to Wifi, PAUL caches videos, which people can view at their convenience in the apps themselves or through PAUL. For music lovers, the app also integrates with, providing preloaded playlists from their favorite stations.

"People love watching videos on their phones and tablets, but we all hate slow buffering that stems from overly congested networks. By changing when videos are downloaded -- and shifting some of the activity to off-peak hours -- inmobly is setting out to make video viewing faster and easier," explained Hesham El Gamal, co-founder and president of inmobly. "PAUL the App is the first step in that process."

To aggregate content from these six initial sources, and to give users what they want when they want it, PAUL's algorithm monitors user behavior to learn content preferences and to determine the best times to schedule downloads. Additionally, inmobly is in the process of building integrations with other popular video content providers and developing a recommendation engine to help individuals discover additional must-watch clips.

Through a series of apps, starting with PAUL, inmobly is tackling significant problems typically thought to require much larger, more involved solutions. When industry insiders talk about solving problems like network congestion, they look at changing the core of the phone or revamping the network. inmobly provides a much simpler solution, while also delivering a greatly enhanced user experience.

To download PAUL the App for free visit the Google Play store. For more information, visit or

About inmobly
inmobly is bringing a simple solution to a complex problem. Through patented predictive technology, inmobly is creating a series of apps, starting with PAUL, to improve the mobile video viewing experience. Founded in 2011 by Hesham El Gamal, professor of electrical engineering at The Ohio State University, and Nayer Wanas, inmobly's CTO, inmobly has received $650,000 in pre-seed funding, led by TechColumbus. inmobly has already launched the award-winning Arab News app, and was recognized as a front-runner in the 2012 Silicon Valley Global Tech Symposium. For more information, visit

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