Monsanto Canada Inc.

Monsanto Canada Inc.

November 15, 2010 15:27 ET

New App Arrives in Time to Support 2011 Seed Selection Decisions

- Product Selector App Features Genuity® brand canola, corn and soybean products -

GUELPH, ONTARIO and WINNIPEG, MANITOBA--(Marketwire - Nov. 15, 2010) - Monsanto Canada is launching a new mobile app under its Genuity® brand. The new app is called the Genuity® Seed Selector App and features information on Genuity® brand canola, corn and soybean products available through seed partner companies that carry Genuity® brand technology such as Genuity® Roundup Ready 2 Yield® soybeans, Genuity® Roundup Ready® canola and Genuity® SmartStax™ corn.

The new app is being launched in time to support farmers and dealers with their 2011 seed selection decisions.

"We're very excited to have this new tool available to support planning and decision-making for next year," says Mike Nailor, Trait Marketing Lead, with Monsanto Canada. "The Genuity® brand is all about leading trait technologies to support agricultural production and this new app is another example of using the latest technologies to help our customers."

The Genuity® Seed Selector App can be downloaded from www.genuitytraitsmobile.ca and allows users to access product information on Genuity® brand hybrids and varieties available from their preferred seed suppliers. Currently, the Genuity® Seed Selector App features information on 150 canola, corn and soybean products, available from more than a dozen seed companies based in Manitoba, Ontario and Quebec. The mix of products featured on the App will change over time as new products and technologies are registered and introduced.

"The Genuity® Seed Selector App is available in both English and French and asks users to follow some very simple steps in order to access information on the varieties and hybrids of interest and relevance to them," says Monsanto's Nailor. Those initial steps including choosing the crop of interest and identifying the appropriate heat unit or maturity zone. Upon completion of these steps, users are able to access detailed information on the individual products identified for them based on the parameters they have provided. The information for individual products featured on the App includes the seed supplier, trait, maturity rating, as well as some more crop specific information (e.g.s. hilum colour, PRR gene, Blackleg rating, etc.).

The Genuity Seed Selector App is compatible with a broad range of Blackberry® devices. A complete list of these devices can be found on the www.genuitytraitsmobile.ca website.

Headquartered in Winnipeg, Manitoba, Monsanto Canada Inc. is part of the larger global Monsanto family. Monsanto Company is an agricultural company and a leading global provider of technology-based solutions and agricultural products that improve farm productivity and food quality. Monsanto remains focused on enabling both small-holder and large-scale farmers to produce more from their land while conserving more of our world's natural resources such as water and energy. Learn more about our business and our commitments at www.monsanto.ca.

NOTE: See attached Fact Sheet for further details regarding downloading the Genuity Seed Selector App. Image of the Genuity Seed Selector App also available.

ALWAYS READ AND FOLLOW PESTICIDE LABEL DIRECTIONS. Roundup Ready® crops contain genes that confer tolerance to glyphosate, the active ingredient in Roundup® brand agricultural herbicides. Roundup® brand agricultural herbicides will kill crops that are not tolerant to glyphosate. Genuity®, Genuity and Design®, Genuity Icons, Roundup®, Roundup Ready®, Roundup Ready 2 Yield®, and SmartStax™ are trademarks of Monsanto Technology LLC, Monsanto Canada, Inc. licensee. Liberty Link® and the Water Droplet Design are trademarks of Bayer. Used under license. Herculex® is a registered trademark of Dow AgroSciences LLC. Used under license. Respect the Refuge and Design is a trademark of the Canadian Seed Trade Association. Used under license. All other trademarks are trademarks of their respective companies. ©2010 Monsanto Canada, Inc. TR2013-E-10/10

FACT SHEET

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Downloading the Genuity® Seed Selector App

Step 1: Go to www.genuitytraitsmobile.ca using your Blackberry® device.

Step 2: Select the Download Now link and follow these simple steps:

• Enter your email address in order to download the application.

• Click on the application version that best suits your Blackberry device. Once you select the link that best suits your device, the download will begin. When completed, you will be notified and you will see the new Genuity® Seed Selector Application icon on your device screen or downloads folder.

Step 3: Anytime you want to access the Application, just click on the icon on your device screen. It only has to be downloaded once.

ALWAYS READ AND FOLLOW PESTICIDE LABEL DIRECTIONS. Roundup Ready® crops contain genes that confer tolerance to glyphosate, the active ingredient in Roundup® brand agricultural herbicides. Roundup® brand agricultural herbicides will kill crops that are not tolerant to glyphosate. Genuity®, Genuity and Design®, Genuity Icons, Roundup®, Roundup Ready®, Roundup Ready 2 Yield®, and SmartStax™ are trademarks of Monsanto Technology LLC, Monsanto Canada, Inc. licensee. Liberty Link® and the Water Droplet Design are trademarks of Bayer. Used under license. Herculex® is a registered trademark of Dow AgroSciences LLC. Used under license. Respect the Refuge and Design is a trademark of the Canadian Seed Trade Association. Used under license. All other trademarks are trademarks of their respective companies. ©2010 Monsanto Canada, Inc. TR2013-E-10/10

To view the image associated with this press release, please visit the following link: http://media3.marketwire.com/docs/BBgen.jpg.

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