SOURCE: ASP Technology, Ltd.

ASP Technology, Ltd.

February 14, 2011 00:01 ET

New App Fights Fatigue-Related Traffic Accidents

Anti Sleep Pilot® App for iPhone Unveiled at Mobile World Congress

BARCELONA, SPAIN--(Marketwire - February 14, 2011) - ASP Technology, Ltd. (www.antisleeppilot.com), a leading technology provider of fatigue prevention solutions, announced the Anti Sleep Pilot® App for the iPhone® and iPad at the ShowStoppers Mobile World Congress press event on Sunday, February 13 at the Hotel Rey Juan Carlos in Barcelona, Spain.

Recent research from the Swedish National Road and Transport Research Institute indicates that up to 20 percent of all traffic accidents and 40 percent of all single vehicle traffic accidents are fatigue-related. ASP Technology developed an app for the iPhone that is an extension of the recently announced dash-mounted Anti Sleep Pilot® device. Based on more than four years of advanced sleep science research and Danish engineering and design, the Anti Sleep Pilot® continually monitors the conditions that affect a driver's fatigue level. 

"Since launching Anti Sleep Pilot® in Denmark and at CES 2011, we have received overwhelming interest from drivers, distributors, and safety-related organizations from all over the world," said Troels M. Palshof, Founder and CEO of ASP Technology, Ltd. "We launched the Anti Sleep Pilot® App to provide drivers around the world with access to the solution directly on their iPhone."

Building on the fundamentals of the Anti Sleep Pilot® device, combined with the accelerometer, clock, timer, GPS, and other functionality of the iPhone, the Anti Sleep Pilot® App helps prevent fatigue-related driving accidents by helping drivers stay alert behind the wheel. The app continually calculates a driver's personalized driving fatigue level, maintains the individual's alertness, and ultimately alerts the driver when it is time to take a preventative driving break.

"If we are to reduce the number of road-traffic accidents related to fatigue and lack of sleep, motorists must be advised to take breaks and avoiding driving while tired," said Ole Norregaard, sleep scientist and consultant, ASP Technology, Ltd. "Anti Sleep Pilot uses the most advanced sleep science research and technology to warn drivers when they are too tired to drive, based on a customized risk profile, and then recommends when drivers should take a break and for how long, which ultimately promotes safer driving conditions."

The app is easily configured; users create a baseline profile the first time they use the app. Before each drive, the app helps the driver determine his or her current fatigue status. During the drive, the app automatically calculates the driver's fatigue level combining personal information with drive data such as time of day and drive time which is automatically registered by the iPhone. 

The user's fatigue level is displayed on the screen. A series of light and sound tests are used to break the monotony of driving and maintain the driver's alertness. The app records the reaction time, which is also used as one of the 26 input factors in the calculation of the driver's fatigue level. Ultimately the app sounds an alarm, alerting the driver to take a preventive rest break when they are about to reach a critical driving-fatigue level. The app also displays driving distance, average driving speed, and the progression of the driver's fatigue level. The application is also integrated with Google Maps.

Pricing and Availability
The Anti Sleep Pilot® App is currently available on the Apple® App Store at an introductory price of €15,99/ $19.99 and will also be available for other smart phone platforms.

About ASP Technology, Ltd.
Since 2006, the company has worked to develop scientifically-based solutions to prevent fatigue related accidents. The solutions are fully developed and tested and have been available in the Danish market since October 2010. http://www.antisleeppilot.com.

Follow the Company on Twitter at http://twitter.com/antisleeppilot and Facebook at http://www.facebook.com/AntiSleepPilot.

High resolution images of Anti Sleep Pilot® are available for download at http://www.antisleeppilot.com/press.

Contact Information

  • Media Contact:
    Founder and CEO
    Troels M. Palshof
    Anti Sleep Pilot
    Email Contact
    +45 20424261

    North America Media Contact:
    Stephen Drusano
    Skyya Communications for ASP Technology, Ltd.
    Email Contact
    +1 (212) 969-1777