New App "Immerses" Consumers in Action Sports, Aerial Tours, Nature and More With the World's Largest Library of 360-Degree Videos

KELOWNA, BC--(Marketwire - Jul 12, 2011) - Immersive Media Company, the world's leading provider of 360-degree videos, today launched im360/im360 Lite, the first iPhone/iPad/iPod touch app that lets consumers watch amazing 360-degree videos on their mobile devices, using the touch screen or motion-control feature to manage what they see. Viewers have access to the world's largest library of 360-degree videos available today. Whether it's base-jumping in Malaysia, or exploring the Vegas Strip, im360/im360 Lite allows users to direct the action and take control of their viewing experience.

With the app, viewers select from a diverse set of videos in the online library that they can download to put themselves in the middle of the action. As each video plays, they can move the video up and down, pan left and right, and zoom in and out to see everything in the scene as if they are actually there.

"With im360, everyone can be an armchair adventurer. If you've always wanted to surf the world's biggest waves or explore the Chicago Art Institute, you can do it all from your iPhone or iPad," said Myles McGovern, CEO, Immersive Media. "This is the same cutting-edge technology we've provided to the Black Eyed Peas for their BEP360 app and to ABC.com for the Oscars, among many others such as NBC, CNN and Google. It is disruptive and addictive technology that really demonstrates the interactive power of mobile devices."

Videos include content in the following categories: Arts & Entertainment, City Highlights, Helicopter Tours, Museums & Science, Nature & Wildlife, News & Events, Parks & Gardens and Sports & Action.

The currently available videos include Red Bull's extreme sports competitions; helicopter tours over Alcatraz, the Vegas Strip, Los Angeles and Chicago; footage from Northstudio360 of the June 15 Vancouver riots; tours of leading museums, zoos and botanical gardens; and much more.

Two versions of the app are available for download on iTunes: im360 Lite is free with ads; the ads-free im360, which costs $1.99, offers users the ability to use Immersive Media's publishing tools to view their own images in 360 degrees. Both versions come with a "View in 3D" setting that allows viewing the 360-degree videos in 3D, as well.

Future upgrades will enable access to live, streaming videos of concerts, sports events and other real-time content.

About Immersive Media

Immersive Media has pioneered this market and is the leading provider of full motion, 360-degree, interactive video. The company specializes in capturing, delivering, and playing disruptive and addictive 360-degree content. Immersive Media has patented technology and IP, which has enabled leading brands such as Google Street View and MapQuest, Microsoft, NBC, ABC.com, CNN and CBC Hockey Night in Canada. Immersive Media and their licensed partners provide equipment, services and license the technology to seamlessly integrate into existing workflows.

To learn more, visit www.ImmersiveMedia.com or follow us on twitter @IMC360Video.