SOURCE: Goldman Small Cap Research, Inc.

September 16, 2013 09:25 ET

New Apple iPhone Releases a Plus for LifeApps

BALTIMORE, MD--(Marketwired - Sep 16, 2013) - Goldman Small Cap Research, a stock market research firm focused on the small cap and microcap sectors, notes in a recent article that the launch of the low-end Apple iPhone 5c and the pending launch of the higher-end Apple iPhone 5s, bode extremely well for the growth in the health and fitness app usage for LifeApps Digital Media, Inc. (OTCQB: LFAP).

The growth in the number of smartphone users in the U.S. continues to rise at high annual rates. In fact, a recent release by Pew Research Center's Internet & American Life Project finds that for the first time, a majority of American adults 56% percent own smartphones, while 35% have mobile phones that aren't smartphones. Not surprisingly, the greater the consumer's income, the more likely that person owns a smartphone. Moreover, the highest earning demographic seems to largely gravitate toward iPhones.

In some circles, there has been a concern that given its price, it may be difficult to migrate more of the "thirty-five percenters" to the iPhone. But, with the launch of Apple's iPhone 5c, which carries a low price tag, and the pending launch of the high-end iPhone 5s, Apple could spark a new wave of smartphone purchases and mobile device app utilization from existing and new smartphone buyers. Both of these events bode very well for LifeApps and other mobile media players as a rising tide lifts all boats. LifeApps Digital Media, Inc. is a provider of fitness, sports, and health related content for the mobile media market, and is a leading, authorized developer, publisher and licensee for Apple's mobile operating system, iOS.

The mania surrounding what will likely be a huge numbers of existing users upgrading to the new iPhone 5s, will likely have a positive impact on sales of the lower-end but highly functional iPhone 5c which will enable a whole host of new users to be introduced to and become familiar with, mobile media firms such as LifeApps. Interestingly, the just announced IPO filing by Twitter may also prove to be a driver of mobile device sales and foster greater app usage. For example, in the weeks leading up to the Facebook IPO, FB gained a meaningful number of new users just based upon the hype of the IPO. We believe that the same thing will happen with Twitter. Since Twitter is associated with being one of the top favorite apps, existing and new smartphone users may elect to spend more time engaging in Twitter and social media apps that dovetail with their interests such as health and fitness, which is a category well known to bring like-minded people together. Clearly, with these huge industry events around the corner, LifeApps is in a great position to enjoy substantial growth in usage and revenue.

To view sponsored LifeApps articles, reports, and disclaimers, please visit This sponsored article is the opinion of Goldman Small Cap Research and was written based upon publicly available information. LifeApps Digital Media, Inc. has not endorsed or compensated GSCR for this report. Goldman Small Cap Research is not affiliated with Goldman Sachs & Co.

About Goldman Small Cap Research: Led by former Piper Jaffray analyst and mutual fund manager Rob Goldman, Goldman Small Cap Research produces sponsored and non-sponsored small cap and micro cap stock research reports, articles, daily stock market blogs, and popular investment newsletters.

A Goldman Small Cap Research report, update, newsletter, or article is not intended as an offering, recommendation, or a solicitation of an offer to buy or sell the securities mentioned or discussed. Please read all associated full disclosures, disclaimers, and analyst background on our website before investing. Neither Goldman Small Cap Research nor its parent is a registered investment adviser or broker-dealer with FINRA or any other agency. To download our research, view our disclosures, or for more information, visit

About LifeApps Digital Media, Inc.: LifeApps Digital Media, Inc. (OTCQB: LFAP) is a digital media company focusing on health, fitness, sports publications, and next-generation social networks. The company is a leading, authorized developer, publisher and licensee for Apple iOS -- iPhone, iPod Touch, and iPad -- and Android tablets on Google Play and Kindle Fire and Androids via Amazon Mobile Marketplace. Health, fitness and sports enthusiasts can benefit from the expertise of top-tier sports physicians, performance fitness trainers and professional athletes through LifeApps® multi-sport and fitness publications and mobile apps. These subject matter experts create the skills, drills and workouts that are featured in the family of LifeApps® Digital Media products and publications.

For more information, please visit

Contact Information