Optimum Group Inc.

Optimum Group Inc.

June 14, 2013 08:39 ET

New at Optimum: Home Insurance With an Environmental Conscience

MONTREAL, QUEBEC--(Marketwired - June 14, 2013) - Optimum recently launched across Canada, a residential policy endorsement called GREEN-HOME extension, a bundled package designed to reduce the home's carbon footprint.

The GREEN-HOME package promotes the use of environmentally friendly materials as an alternative choice in repair or replacement materials after an insured loss. GREEN-HOME also includes a Carbon Offset program, an easy way to offset greenhouse gas emissions associated with a residence by purchasing carbon offsets, based on a rate per square foot. The program is offered in partnership with Offsetters, a leading Canadian carbon management solutions provider. Originally launched in B.C., this product was recognized in 2012 by Best's Review as one of 15 most important innovations in insurance in North America.

Another innovation at Optimum is that now each home insurance policy automatically includes a 0.1 tonne carbon offset to reduce the home's greenhouse gas emissions. For an average household, this amount is equivalent to completely offsetting the CO2 emissions for a period of up to 36 days, depending on the area.

"For us at Optimum, it was important to offer this product that appeals to a growing number of environmentally conscious customers, all across Canada. Moreover, it was key that all home insurance we now provide include a carbon offset component," said Martin Carrier, President and Chief Operating Officer, Optimum Insurance Company Inc., Optimum West Insurance Company and Optimum Farm Insurance Inc.

The environmentally conscious extensions and policies are now available across Canada through Optimum's broker network. More information is available at: https://www.optimum-general.com/en/greenhome.shtml

About Optimum

Optimum Insurance Company Inc., Optimum West Insurance Company and Optimum Farm Insurance Inc. are subsidiaries of Optimum General, a Canadian holding Company part of Optimum Group, which underwrites property and casualty insurance throughout Canada.

Founded in 1969 by actuaries, Optimum Group is a Canadian-owned private international financial group, active in life insurance, property and casualty insurance, life reinsurance, actuarial consulting and asset management. Optimum Group operates mainly in Canada, the US and France, and counts more than 500 employees worldwide.

About Offsetters

Offsetters is Canada's leading carbon management solutions provider, based in Vancouver, B.C. Founded in 2005, the company helps organizations and individuals understand, reduce, and offset their climate impact. Offsetters was the first official supplier of carbon offsets in the history of the Olympic movement (Vancouver 2010 Olympic and Paralympic Winter Games) and is proud to assist leading organizations manage their carbon footprints including Harbour Air, Vancity, and Aimia (formerly Groupe Aeroplan). For more information and a full list of all of Offsetters clients and achievements, visit www.offsetters.ca.

Contact Information

  • Source:
    Anne-Marie Morrison
    Director of communications
    Optimum Group Inc.
    (514) 288-2010

    J.-Sebastien Lagarde
    Vice-President, Corporate Strategy and Business development
    Optimum General Inc.
    (514) 288-8725