SOURCE: Ty Lucas

Ty Lucas

July 20, 2011 08:00 ET

New Baby Brand Ty Lucas, LLC Debuts Chic Diaper Bag Collection for the Fashion-Conscious Mom

Streamlined, Luxe Designs Deliver Equal Parts Style and Function

BOSTON, MA--(Marketwire - Jul 20, 2011) - Ty Lucas, a new diaper bag collection for the discerning mom, announces its launch into the baby industry. Product and brand marketing vet Nicole Hirsch has raised the bar on diaper bags, uniting chic style, handcrafted details and advanced antimicrobial technology for the ultimate everyday carry-all.

Every mom knows that after baby, the next most important thing to have in her arms is a diaper bag that's equal parts fashion and function. Ty Lucas diaper bags have been designed to strike that perfect balance. The structured silhouettes take inspiration from the latest high-end designer styles, yet there are plenty of clutter-reducing interior and exterior pocket and zipper storage zones to neatly store baby gear. Other luxurious details include elasticized compartments that keep bottles firmly in place and straps that are both shoulder- and stroller-friendly. Every style comes with a plush, oversized changing pad.

Ty Lucas designs also feature Agion® Brand Technology, an antimicrobial derived from silver that naturally and continuously resists and suppresses the growth of bacteria, mold and fungus. This advanced Agion® technology is used in all linings, pockets and changing pads to help protect your bag against stains and odor causing bacteria, and helps keep all those messy storage compartments in your bag cleaner and safer.

Ty Lucas introduces two styles for its debut collection. The Bella Mamma Messenger, $325, an oversized textured nylon messenger bag paired with rich leathers. This silhouette fits comfortably slung across mom's back and easily lies across stroller handles to keep hands free for other tasks. This bag is offered in black with rich dark brown leather, traditional camouflage with metallic gold leather and navy with soft violet pearl leather. For those who prefer a tote bag or may need a little extra room hauling gear for two, the Amore Tote, $345, has been designed with hidden inner straps that clip neatly onto stroller handles. This textured nylon and rich leather style comes in navy with buttery chestnut leather or charcoal with either deep blue distressed leather or vibrant rocker pink leather accents. All bags are embellished with hardware for modern, edgy detailing.

"If you're a fashion-minded mom, there's nothing worse than a diaper bag that looks -- and smells -- like a diaper bag," says Nicole. "With Ty Lucas, I set out to create something chic and streamlined, yet completely functional for carting around tons of baby gear, which included solving the challenge of odors and bacteria that formula and baby food spills can cause. Our Agion® lining greatly reduces bacteria within the bag lining and changing pad and helps maintain a cleaner environment for baby's essentials."

To purchase a diaper bag from the Ty Lucas collection, visit

About Ty Lucas
Created by Nicole Hirsch, Ty Lucas meets the needs of the modern, style-conscious mom with a diaper bag collection that fuses fashion with function. All bags are designed with advanced Agion® Brand Technology, natural antimicrobial derived form silver, to help protect all bags from mold, bacteria and fungus. Ty Lucas bags are all handmade in the USA. For more information, visit

Contact Information

  • Contact:
    Kristina Godfrey
    Junger-Godfrey PR
    Phone: 949.720.7062
    Email: Email Contact

    Elyssa Sanders
    Junger-Godfrey PR
    Phone: 917.658.5890
    Email: Email Contact