SOURCE: New Balance Westchester

April 23, 2008 07:00 ET

New Balance Announces the Grand Opening of Westchester Store

New Store Brings Legendary Service and Extensive Selection to White Plains

WHITE PLAINS, NY--(Marketwire - April 23, 2008) - Shoe Tellers, Inc. and A Perfect Dealer, Inc., in association with New Balance Athletic Shoe, Inc., will officially open its second and largest store in the Greenburgh section in White Plains, Westchester County, New York on April 26, 2008. The New Balance Westchester store, located at 350 Tarrytown Road, is over 4,000 square feet and employs more than 10 full- and part-time employees.

"New Yorkers will love the new location with our vast inventory of width-sized footwear in hundreds of styles," said Lawrence Gershberg, President of A Perfect Dealer. "We've assembled an incredibly talented team to make New Balance Westchester a place where customers can rest assured they will be professionally fitted, experience our legendary customer service and be inspired."

New Balance Westchester's staff includes "fit-specialists" who understand the human foot and its complex needs and are ready to offer the many advanced cushioning, support and motion control products and solutions.

"No matter what type of foot size, width or problem, we will go the distance to provide our customers with the best care possible," said Glenn Teller, Managing Director of Shoe Tellers, Inc. and Store Owner of New Balance Westchester. "We look forward to having a long-lasting relationship with the Westchester community."

New Balance is the leading manufacturer of technologically innovative width-sized performance footwear and athletic apparel for women, men, and children. The product range categories include running, walking, training, basketball, tennis, and cleated with sister brands Dunham and Aravon.

The Dunham line of men's boots and casual shoes are lightweight, comfortable and feature technologically advanced fabrics such as Gore-Tex and like New Balance footwear are available in a wide range of sizes and widths. The Aravon footwear line supports a woman's sense of wellbeing as well as her sense of fashion with remarkable fit, comfort, and performance in styles which include sandals, boots, pumps, loafers and clogs.

About New Balance Westchester

With a soft opening in March 2008 and its official grand opening on April 26, 2008, New Balance Westchester is located at 350 Tarrytown Road in the Greenburgh section of White Plains, New York. The 4,000 square foot store employs 10 full- and part-time staff and carries the full range of New Balance shoes and sister brands Dunham and Aravon.

About A Perfect Dealer

A Perfect Dealer, Inc., headquartered in Hasbrouck Heights, New Jersey, is one of the nation's largest dealers of New Balance, Aravon and Dunham footwear and apparel with stores in Northern New Jersey and Westchester County, New York and an extensive online presence at

The company is currently celebrating its 10th Anniversary in 2008 and enjoys notoriety for its world-class outstanding customer service and its vast inventory and selection. A Perfect Dealer employees over 50 shoe-fitting professionals including 1988 Olympic Gold Medalist in the 1-Mile, New York and Boston Marathon competitors and many local state-champion-earning high school athletes.

About New Balance

Headquartered in Boston, MA, New Balance is a leading manufacturer of technologically innovative width-sized performance footwear and athletic apparel for women, men, and children. The range of product categories includes running, walking, training, basketball, tennis, cleated and kids. New Balance Athletic Shoe, Inc. employs more than 2,800 people around the globe. For more information please visit

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