SOURCE: New Belgium Brewing

New Belgium Brewing

November 11, 2010 10:10 ET

New Belgium Glassware Offers "Global" Appeal

Nucleated Globes Sure to Top Wish Lists This Holiday Season

FT. COLLINS, CO--(Marketwire - November 11, 2010) - The merry season is once again upon us, and the lovely sound of clinking glass will be plentiful. New Belgium Brewing, maker of Fat Tire Amber Ale, hopes to sweeten your holiday gift-giving with beer globes that offer an abundance of cheer. Made especially for New Belgium beer lovers, each glass offers a specially designed shape and comes packaged in a custom winterized two-pack mailing "gift box" for $5.99 (visit www.newbelgium.com and click "Give Glassware").

From top to bottom, these globes enhance every beer tasting experience. The Belgian globe shape captures and directs the beer's aromas toward your nose, while a narrow opening benefits the foam; the logo etching on the bottom of the glass provides nucleation, designed to refresh and release flavors and create a continuous stream of bubbles; and it is all balanced atop a sturdy stem to keep hands from warming the beer and to allow for unobstructed viewing pleasure.

"Synonymous with Belgian tradition, these globes are made with attention to every detail," said Bryan Simpson, New Belgium Spokesperson. "As a gift for a faraway relative or a jolly way to set the holiday table, these glasses are built to delight."

Visit New Belgium's interactive holiday party at http://www.newbelgium.com/winterfolly.aspx to buy globes, engage in playful games like "Snowflake Catcher" and the childhood favorite "Memory," or sing along with an original wintertime tune. Holiday high-fives are complimentary.

About New Belgium Brewing Company
New Belgium Brewing Company, makers of Fat Tire Amber Ale and a host of Belgian-inspired beers, began operations in a tiny Fort Collins basement in 1991. Today, the third largest craft brewer in the U.S., New Belgium produces seven year-round beers; Fat Tire Amber Ale, Sunshine Wheat, Blue Paddle Pilsner, 1554 Black Ale, Abbey, Mothership Wit and Trippel, as well as a host of seasonal releases. In addition to producing world-class beers, New Belgium takes pride in being a responsible corporate role model with progressive programs such as employee ownership, open book management and a commitment to environmental stewardship. For more information, visit www.newbelgium.com

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