SOURCE: Bigelow Tea

Bigelow Tea

May 24, 2011 08:00 ET

New Bigelow Teas Come to Market With Powerful Antioxidant Appeal

FAIRFIELD, CT--(Marketwire - May 24, 2011) - The Bigelow Tea Company (www.bigelowtea.com) is on a mission: to infuse fresh interest in the tea aisle with unique blends that deliver both the pleasures and the health benefits of tea. Bigelow Tea brings three new varieties to market that combine delicious taste with the outstanding health benefit appeal of today's most popular antioxidant fruits. The new introductions are:

  • Bigelow Black Tea with Pomegranate
    - a rich, satisfying black tea with the naturally luscious fruit flavor of pomegranate

  • Bigelow Decaffeinated Green Tea with Pomegranate
    - a delicate, decaffeinated green tea gently infused with the naturally sweet flavor of pomegranate

  • Bigelow Decaffeinated Green Tea with Wild Blueberry & Acai
    - a delicate, decaffeinated green tea with a lively berry twist

"We are thrilled to add three new winners to our portfolio of over a hundred tea varieties," says company president, Cindi Bigelow, "two of which will have special appeal to consumers who want to reduce their caffeine intake. Our newest introductions once again demonstrate the unsurpassed skill of Bigelow's master blenders in creating teas with exquisite, natural fruit flavors. With three of today's most popular superfruits as ingredients, we know these new blends will create fresh excitement in the marketplace."

By offering a rich spectrum of Flavored, Traditional, Green, Organic, Herbal, Decaffeinated and Iced teas, Bigelow meets the wide-ranging interests of its loyal customer base and extends brand appeal to new users.

About Bigelow Tea Company
100 % family owned Fairfield, Conn.-based Bigelow Tea pioneered the specialty tea category 65 years ago. Bigelow takes pride in its heritage and successful growth from a one-product, entrepreneurial venture into America's leading specialty tea company. The Bigelow Tea line includes more than 100 varieties of Flavored, Traditional, Green Tea, Organic, Herbal, Decaffeinated and Iced teas -- including flagship specialty tea flavor, "Constant Comment®," an all-time American favorite.

Bigelow Tea products are available nationwide at grocery, supercenters, mass merchandisers and health stores. Every variety can be found on the company website (bigelowtea.com) along with an appealing selection of recipes, tea chests, tea accessories and other gift items. Tea lovers and enthusiasts will also enjoy sharing interesting and entertaining related stories and facts by visiting the Bigelow Tea Blog (bigelowteablog.com), Facebook (facebook.com/bigelowtea) and Twitter (twitter.com/bigelowtea).

Contact Information

  • PRESS CONTACT INFO:
    Elaine Gavoli
    Bigelow Tea
    203-334-1212
    Email Contact

    Nicole Ross
    Creative Concepts
    866.475.5191 x710
    Email Contact