SOURCE: eDiets.com

The Biggest Loser Meal Plan by eDiets

September 01, 2010 09:00 ET

New Biggest Loser® Meal Delivery Plan Helps Biggest Losers Continue Weight Loss

New Biggest Loser® Meal Plan by eDiets® Launches September 1, 2010

FORT LAUDERDALE, FL--(Marketwire - September 1, 2010) -  eDiets.com (NASDAQ: DIET), in partnership with NBC Universal Television Consumer Products Group and Reveille LLC, launched its newest meal delivery program, The Biggest Loser Meal Plan by eDiets, today at www.biggestlosermealplan.com. By following the nutritional and caloric model seen on "The Biggest Loser," these specially designed meals provide a healthy and convenient way to maintain and lose weight at home.

The Biggest Loser Meal Plan by eDiets provides two flexible meal plan options -- the 5-day meal plan and 7-day meal plan -- that are prepared and shipped in chill-fresh coolers directly to members' homes or offices. The wide selection of breakfast, lunch, dinner and snack options has been approved by the doctors and nutritional experts from "The Biggest Loser." The delicious entrées span a wide variety of cuisine and will offer distinct flavors for every palette. Choices range from Chicken Breast Parmesan Penne with Peas and Carrots to Spicy Kung Pao Chicken Breast with Black Rice, Roasted Cashews and a side of Snow Peas.

"Our new partnership with eDiets.com will offer viewers an easy way to improve their diet, while extending 'The Biggest Loser's' mission of helping people lose weight and live a healthier life," said Chad Bennett, Vice President, Brand Development and Production at Reveille, the production company behind the show. "Undertaking any lifestyle change can be challenging as evidenced by the contestants on the show, but the new 'Biggest Loser' expert-approved meal plan takes the guess work out of the nutritional side, which is half the battle."

"The Biggest Loser" contestants are using the plan to help them lose those last pounds on their way to their ideal weight at home. "It would have really helped me to have a program like this while I was going through the competition," said Cherita Andrews of season 9, who left the ranch very early in the season and then lost 91 lbs. while at home. "With The Biggest Loser Meal Plan, the food is there when I open the fridge, and it's delicious, so I don't have to cheat!"

Season 3 winner, Erik Chopin, lost 214 lbs. on the show, but gained much of it back. Now Erik is working his way back to his goal weight and using The Biggest Loser Meal Plan by eDiets to help him. "I love the food and that it arrives at my door," Erik said, "It takes the thinking out of how to lose the weight." Erik has lost 15 lbs. in the eight weeks since he has been on the meal plan.

"We are really pleased to partner with eDiets, which has a great reputation for delivering quality products to their customers," said Kim Niemi, Senior Vice President, NBC Universal Television Consumer Products Group. "The Biggest Loser Meal Plan is a terrific option for those wanting to jump-start or maintain their weight-loss program with pre-determined meals that are easy, nutritionally balanced and delicious."

About The Biggest Loser
"The Biggest Loser" returns for its 10th season hosted by Alison Sweeney on NBC, September 21 at 8:00 p.m. (ET/PT). The first reality series where everybody loses, "The Biggest Loser" challenges and encourages overweight contestants to shed pounds in a safe and recommended manner through comprehensive diet and exercise as they compete for a grand prize of $250,000. Each team works out under the supervision of professional trainers Jillian Michaels and Bob Harper. "The Biggest Loser" is a production of Reveille LLC, 25/7 Productions and 3 Ball Productions. Check out www.biggestloser.com for more information.

About eDiets
eDiets.com, Inc. is a leading provider of personalized nutrition, fitness and weight-loss programs. eDiets features its award-winning, fresh-prepared diet meal delivery service as one of the more than 20 popular diet plans sold directly to members on its flagship site, www.eDiets.com. The new Biggest Loser Meal Plan is available at www.biggestlosermealplan.com

About NBC Universal Television DVD, Music, and Consumer Products Group
NBC Universal is a leader in providing entertainment programming to the domestic and international marketplaces. NBC Universal Television DVD, Music, and Consumer Products Group manages all global ancillary television business endeavors for the NBC Universal Television Group, including third-party home entertainment distribution, consumer products, musical soundtracks, special markets projects and the NBC Universal Online Store.

About Reveille
Reveille is a leading independent studio focused on exploiting worldwide intellectual property rights in scripted and unscripted television and digital entertainment, and a world leader in creating integrated marketing opportunities for advertisers. Reveille is known for popular and award-winning hit series including THE BIGGEST LOSER, LOSING IT WITH JILLIAN, THE OFFICE and SHEAR GENIUS. Reveille is part of the Shine Group, one of the world's foremost multinational entertainment and drama companies.

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