Mormac Brand Re-engineering

February 18, 2009 11:00 ET

New Book for Canadian Small Business Owners Great Tool for Recession Survival

ALVINSTON, ONTARIO--(Marketwire - Feb. 18, 2009) - Released early February, the new book, Muddled, Meager and Messy - Marketing performance repair manual for small business, offers Canadian small business owners an in-depth look at marketing planning and human behavior that affects a customer's decision to buy and could increase their chances during recession.

Written by Canadian marketing communications specialist, Wendy Moore-MacQueen, Muddled, Meager and Messy is designed specifically with small business in mind.

"I work with small business, hear their concerns and see all the mistakes they're making in their marketing," explained Ms. Moore-MacQueen. "The book is particularly valuable for small business that can't afford, or just doesn't have, a trained, experienced marketing team."

The new book details the steps to creating a successful marketing plan, delivers an overview of tactical options and discusses how to really know your audience.

"I didn't pull any punches. I'm sure there's going to be sales reps who take exception to some of the information in the book and some small business owners who find most of what they're doing to pitch their business is a waste of money," she added.

Moore-MacQueen has over 25 years experience helping small businesses find their voice. She is educated in the psychology of message delivery and is an award-winner at both the national and international level for creative direction, tactical planning and copywriting.

"So many businesses cut their marketing budgets when times get tough, but the reality is the businesses who get smarter with their marketing budget are the ones who survive," Ms. Moore-MacQueen explained. "There's piles of research that shows the businesses who understand marketing is a revenue stream rather than an expense can survive the recession and in fact often grow their business."

"With the tools in hand to make the right marketing decisions, small businesses can get a leg up on their competition which is even more important now that the economy is misbehaving."

More information about the book, a free sample chapter download and purchasing information visit www.muddledmarketing.com.

Contact Information

  • Mormac Brand Re-engineering
    Wendy Moore-MacQueen
    (519) 898-2997
    Email: wendy@mormac.ca