SOURCE: Bates Communications

February 21, 2012 13:09 ET

New Book From McGraw-Hill by David Casullo Addresses "Energy Crisis" in Business

BOSTON, MA--(Marketwire - Feb 21, 2012) - Leadership expert David Casullo, president of Bates Communications, has written a new book entitled "Leading the High-Energy Culture: What the Best CEOs Do to Create an Atmosphere Where Employees Flourish," just out from McGraw-Hill. A seasoned specialist in leadership as it relates to business strategy, Casullo applies his more than 27 years of experience to addressing what he calls the "twenty-first century energy crisis" occurring in businesses today.

"While the economy has bounced back to some degree," he explains, "many leadership challenges have become magnified and elevated in importance, particularly as workforces have been trimmed to the bone and company leaders have been taxed to their limits." As a result, qualities like employee engagement, self-motivation and workforce morale are essential for today's successful organization. Yet these items are often the first to go as a company fights to merely stay afloat.

Companies such as Apple or web-giant have excelled despite current tough times, however. In "Leading the High-Energy Culture," Casullo outlines business strategies and techniques that have propelled these companies to the top, insisting "it's no coincidence" that these businesses are also led by dynamic leaders who emphasize employee engagement and clear and constant communication.

"When energy is focused and transferred through powerful communication," Casullo says, "an organization becomes powerfully charged. This translates into real economic value."

"Leading the High-Energy Culture" offers a step-by-step model for creating employee engagement in any company. Casullo then applies real-world observations and proven coaching techniques to help readers improve their leadership and communication skills so as to best align with their companies' needs and strategy.

David Casullo's firm Bates Communications is a strategic coaching and consulting firm specializing in helping senior executives in Fortune 500 companies develop powerful communication skills that drive business results. His book is available at Barnes & Noble and from other online booksellers as well as bookstores everywhere.

To interview Mr. Casullo or to learn more, contact his PR representative Ken Lizotte at

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