SOURCE: Benevon

September 17, 2007 10:00 ET

New Book by Terry Axelrod Builds the Bridge to Sustainable Funding for Nonprofit Organizations

SEATTLE, WA--(Marketwire - September 17, 2007) - "The honeymoon is over." After tremendous success in the first year of implementing the mission-focused Benevon Model, most nonprofit groups are nervous and uncomfortable. While in many cases they raised more money than in any prior year, they can see that they picked "ripened fruit" without having done the work to earn it. They know it is time to get to work on the fundamentals: donor cultivation, one-on-one asking and a rigorous system to ensure sizzling Point of Entry Events.

"Beyond the Ask Event" is a book for those truly committed to achieving long-term sustainable funding for their favorite nonprofit. In this book, international fundraising expert Terry Axelrod shows you how to take your organization's implementation of the Benevon Model to the next level -- cultivating and connecting with major donors who love your mission and will stay with you for life.

"Beyond the Ask Event" gives you the tools to build the bridge from the Ask Event to sustainable funding and keep the pipeline filled with passionate donors. Chocked full of step-by-step exercises, scripts, templates and checklists to guide your team through the process, "Beyond the Ask Event" is the one book you'll need to move forward if you are serious about attaining sustainable funding.

Author Terry Axelrod is the founder of Benevon (formerly Raising More Money), a fundraising training organization that teaches this mission-based approach through workshops and coaching programs. This system has put thousands of nonprofits on the path to long-term financial sustainability.

Her previous books include "Raising More Money -- A Step-by-Step Guide to Building Lifelong Donors," "The Point of Entry Handbook," "The Ask Event Handbook" and "The Joy of Fundraising." To learn more about Terry Axelrod and Benevon, please visit

"Beyond the Ask Event -- Fully Integrating the Benevon Model" by Terry Axelrod

$49.95 hardcover

212 pages, ISBN 978-0-9700455-7-7

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