SOURCE: emerson consulting group

Emerson Consulting Group

August 25, 2016 11:28 ET

New Book "The Speaker's Edge" by Ken Lizotte Says Would-Be Business Speakers Must Author a Book

CONCORD, MA--(Marketwired - August 25, 2016) - Positioning yourself as a business leader in your field of expertise is a must if your dream is to become a sought-after speaker, says a new book, "The Speaker's Edge: the Ultimate Go-To Guide for Locating and Landing Lots of Speaking Gigs" by Ken Lizotte CMC (Maven House Press).

"Publishing a book is an essential ingredient of your speaking resume," Lizotte writes. "Many event planners refuse to even consider anyone missing this credential. Their bias definitely favors speakers who are published authors."

Fred Green, chairman of the CEO Club of Boston, agrees. "A book shows you have credibility. Plus I can understand very quickly your message and expertise if you have a book," he says. Though Fred admits he does occasionally invite non-authors to speak, he insists that he prefers not to.

Another advantage to a speaker-author is the likelihood of landing a keynotes spot at national conferences. "A quick scan of keynoter bios reveals a preponderance of author-speakers," Lizotte explains. "Without a book, winning the keynote slot at a major event is all but impossible." He adds that "The Speaker's Edge" includes info on how to go about successfully writing and publishing a book.

A thoughtleading speaker himself, Ken Lizotte is Chief Imaginative Officer (CIO) of emerson consulting group inc, a firm that has guided over 350 "client thoughtleaders," i.e., solo experts and professional service firms, since 1996 to elite status as published thoughtleaders and speakers. A Certified Management Consultant, he's authored five other books including "The Expert's Edge: Become the Go-To Authority that People Turn to Every Time" (McGraw-Hill).

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Contact Information

  • To set up an interview with Ken, contact:
    Elena Petricone
    Deputy Imaginative Officer
    emerson consulting group, inc.