SOURCE: Mitchell International

Mitchell International

March 14, 2011 06:00 ET

New Brand Communicates Mitchell's Vision for the Future

New Brand Boldly Articulates Mitchell's Unique Value Proposition and Breadth of Capabilities, While Underscoring Its Commitment to Bring New Solutions to the Market

SAN DIEGO, CA--(Marketwire - March 14, 2011) - Today, Mitchell International, Inc. introduced a fresh new brand identity with the launch of a new website. The revitalized brand celebrates Mitchell's rich heritage and communicates a bold vision for the company's continued evolution, building on its 65 year history of serving the Property & Casualty and Collision Repair industries. Mitchell is the market leader in claims management technology, connectivity and information solutions.

"We are uniquely positioned to empower our clients to simplify and accelerate their claims management and collision repair processes," said Alex Sun, Mitchell's President and CEO. "The revitalized brand clearly communicates the unique value we bring to customers through our unparalleled breadth of technology, connectivity and information solutions. As our business and solutions expand into new areas, which now include Auto Physical Damage, Auto Casualty and Workers' Compensation, we will continue to build on our reputation of empowering clients to achieve measurably better outcomes," Sun said.

The launch of the new brand was timed to coincide with the opening day of the company-hosted 2011 Mitchell Property & Casualty Conference in Dana Point, California, according to Jennifer Forman, Senior Marketing Director for Mitchell. "We chose one of our most important customer and industry meetings of the year to give the new Mitchell brand a big, immediate impact," said Forman. "It's more than a new logo. This is an exciting opportunity to show our customers what we stand for and what makes us different."

The new Mitchell website has been launched and can be found at www.mitchell.com

About Mitchell International, Inc.
Mitchell International, Inc. empowers clients to achieve measurably better outcomes. Providing unparalleled breadth of technology, connectivity and information solutions to the Property & Casualty claims and Collision Repair industries, Mitchell is uniquely able to simplify and accelerate the claims management and collision repair processes.

As North America's leading provider of Property & Casualty claims technology solutions, Mitchell processes more than 50 million transactions annually for over 300 insurance companies / claims payers and over 30,000 collision repair facilities. Founded in 1946, Mitchell is headquartered in San Diego, California, and has over 1,700 employees. The company is privately held and owned primarily by the Aurora Capital Group, a Los Angeles-based private investment firm. For more information about Mitchell, visit www.mitchell.com.