TORONTO--(Marketwire - September 4, 2007) -
BrandIntel, a leader in online market
intelligence solutions, today announced the release of the 2007 TV
Landscape report highlighting the upcoming fall network television shows
currently generating the highest online consumer discussion and sentiment.
The BrandIntel report found ABC to hold both the top two spots for highly
anticipated shows with "Pushing Daisies" and "Private Practice" as the
leaders in consumer sentiment. Although ABC leads the sentiment rankings
with five shows in the top ten, NBC's "Bionic Woman" continues to dominate
the share of consumer discussion with double the amount of online consumer
discussion as "Private Practice." On the eve of the new fall television
season, the new report provides network executives with actionable
information that will allow for necessary changes to such activities as
advertising and marketing campaigns, and potentially successful time slots
to ensure a leading launch.
The results of the
BrandIntel TV
Landscape report highlight the upcoming fall shows and networks that
are generating the most positive discussion and sentiment in online
consumer communities such as blogs, discussion forums and other social
media sites on the Internet. Similar to the 2006 report, the TV Landscape
report tracks a total of 22 new shows from the top five television networks
-- including ABC, CBS, CW, NBC and FOX -- and ranks them in terms of
sentiment score and share of audience discussion. For the report,
BrandIntel tracked over 20,000 raw search hits on the Internet across more
than 56 million sites but refined those results through technological
filters and human analysis to utilize only the most relevant content for
this study.
"Understanding what viewers are thinking and saying about upcoming shows
can be early indicators of a shows' success. For example, last year's
BrandIntel Fall TV report proved to be aligned with the season's TV ratings
-- predicting the success of both 'Heroes' and 'Ugly Betty,'" said Bradley
Silver, co-CEO of Brandimensions and president of BrandIntel. "By
analyzing early consumer feedback, networks have access to reliable
intelligence that can be used to make programming changes to ensure that
new shows better resonate with viewers."
The BrandIntel TV Landscape report found that overall discussion for the
2007 fall season was up 300 percent from last year, primarily attributed to
earlier release of previews and trailers following the advertising
upfronts. Other key findings from the report include:
-- "Pushing Daisies" (ABC) has the highest sentiment and intent to view
for all new shows with its highly original content and vibrant previews.
-- Comedies are not generating as much consumer discussion with "Back to
You" (FOX) as the only comedy to crack the BrandIntel Top 10 new shows.
-- While the "Bionic Woman" (NBC) has twice the discussion of any new
show, this is mainly attributed to the recent hiring of Isaiah Washington.
-- Despite generating high volumes of discussion, the novelty behind
"Cavemen" has worn off with viewers. "Caveman" is currently the lowest
ranked show at number 22 as attributed to the low quality of discussion --
with conversation focused on the marketing of the show, not the intent of
consumers to view.
Using patent-pending Internet technology combined with the power of human
analysis, BrandIntel detects, analyzes and generates intelligence on tens
of thousands of relevant comments around the media and television
industries on a daily basis. The company scans the entire scope of the
Internet and analyzes the most pertinent content to measure for assigned
sentiment scores and share of discussion, rating the physical and emotional
value of the results (positive or negative) to produce the relevant
categorization records of information in all its reports.
To schedule interviews with BrandIntel, please contact Brittany Bevacqua of
Lois Paul & Partners at 781-782-5857. To purchase the report, please
contact Maxine Friedman at 646.202.9387. Or visit the BrandIntel web site
for additional information at
www.brandintel.com.
About BrandIntel (
www.brandintel.com)
BrandIntel, a Brandimensions Inc. company, translates online
consumer-created content into reliable intelligence, enabling businesses to
advance the science of decision-making. The company offers an
information-delivery platform combining human intelligence with
award-winning technology for the most trusted market data in the industry.
The BrandIntel data helps businesses validate critical business decisions,
uncover new opportunities for value creation, and get closer to customers.
BrandIntel works with Fortune 1000 companies and is headquartered in
Toronto, Canada, with offices in the United States.
Contact Information: CONTACTS:
Brittany Bevacqua
Lois Paul & Partners
781-782-5703
Maxine Friedman
BrandIntel
646-202-9387
