SOURCE: BrandIntel

September 04, 2007 10:15 ET

New BrandIntel Report Ranks Top Ten Most Anticipated Fall TV Shows

Television Report Identifies Consumer Sentiment for Upcoming Network Shows and Finds Discussion Highest for Third-Ranked Series

TORONTO--(Marketwire - September 4, 2007) - BrandIntel, a leader in online market intelligence solutions, today announced the release of the 2007 TV Landscape report highlighting the upcoming fall network television shows currently generating the highest online consumer discussion and sentiment. The BrandIntel report found ABC to hold both the top two spots for highly anticipated shows with "Pushing Daisies" and "Private Practice" as the leaders in consumer sentiment. Although ABC leads the sentiment rankings with five shows in the top ten, NBC's "Bionic Woman" continues to dominate the share of consumer discussion with double the amount of online consumer discussion as "Private Practice." On the eve of the new fall television season, the new report provides network executives with actionable information that will allow for necessary changes to such activities as advertising and marketing campaigns, and potentially successful time slots to ensure a leading launch.

The results of the BrandIntel TV Landscape report highlight the upcoming fall shows and networks that are generating the most positive discussion and sentiment in online consumer communities such as blogs, discussion forums and other social media sites on the Internet. Similar to the 2006 report, the TV Landscape report tracks a total of 22 new shows from the top five television networks -- including ABC, CBS, CW, NBC and FOX -- and ranks them in terms of sentiment score and share of audience discussion. For the report, BrandIntel tracked over 20,000 raw search hits on the Internet across more than 56 million sites but refined those results through technological filters and human analysis to utilize only the most relevant content for this study.

"Understanding what viewers are thinking and saying about upcoming shows can be early indicators of a shows' success. For example, last year's BrandIntel Fall TV report proved to be aligned with the season's TV ratings -- predicting the success of both 'Heroes' and 'Ugly Betty,'" said Bradley Silver, co-CEO of Brandimensions and president of BrandIntel. "By analyzing early consumer feedback, networks have access to reliable intelligence that can be used to make programming changes to ensure that new shows better resonate with viewers."

The BrandIntel TV Landscape report found that overall discussion for the 2007 fall season was up 300 percent from last year, primarily attributed to earlier release of previews and trailers following the advertising upfronts. Other key findings from the report include:

--  "Pushing Daisies" (ABC) has the highest sentiment and intent to view
    for all new shows with its highly original content and vibrant previews.
--  Comedies are not generating as much consumer discussion with "Back to
    You" (FOX) as the only comedy to crack the BrandIntel Top 10 new shows.
--  While the "Bionic Woman" (NBC) has twice the discussion of any new
    show, this is mainly attributed to the recent hiring of Isaiah Washington.
--  Despite generating high volumes of discussion, the novelty behind
    "Cavemen" has worn off with viewers. "Caveman" is currently the lowest
    ranked show at number 22 as attributed to the low quality of discussion --
    with conversation focused on the marketing of the show, not the intent of
    consumers to view.
    

Using patent-pending Internet technology combined with the power of human analysis, BrandIntel detects, analyzes and generates intelligence on tens of thousands of relevant comments around the media and television industries on a daily basis. The company scans the entire scope of the Internet and analyzes the most pertinent content to measure for assigned sentiment scores and share of discussion, rating the physical and emotional value of the results (positive or negative) to produce the relevant categorization records of information in all its reports.

To schedule interviews with BrandIntel, please contact Brittany Bevacqua of Lois Paul & Partners at 781-782-5857. To purchase the report, please contact Maxine Friedman at 646.202.9387. Or visit the BrandIntel web site for additional information at www.brandintel.com.

About BrandIntel (www.brandintel.com)

BrandIntel, a Brandimensions Inc. company, translates online consumer-created content into reliable intelligence, enabling businesses to advance the science of decision-making. The company offers an information-delivery platform combining human intelligence with award-winning technology for the most trusted market data in the industry. The BrandIntel data helps businesses validate critical business decisions, uncover new opportunities for value creation, and get closer to customers. BrandIntel works with Fortune 1000 companies and is headquartered in Toronto, Canada, with offices in the United States.

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