June 28, 2012 10:37 ET

New Breed of Bold Brits Find Their Voice Online and Aren't Afraid to Use it, Report giffgaff

LONDON, UNITED KINGDOM--(Marketwire - June 28, 2012) - According to new research carried out by community-run mobile network, giffgaff, the internet age is shaping a Bolder Britain, as 91% of Brits are more willing to express their opinions than ever before and 72% regularly take matters into their own hands, channeling their frustration into positive ideas for how to do things better.

giffgaff, who offer some of the cheapest sim only deals in the UK, found that 51% of people are more likely to make a complaint today compared to five years ago. We're also no longer willing to swallow bad service with over one third (37%) of Brits saying that the internet has made them more aware of their consumer rights.

The new research found that this confidence stems from new technology giving us a public platform to voice our opinions:

  • 66% say that customer feedback is taken more seriously if made through social channels such as Facebook, Twitter or user-review sites like TripAdvisor than via traditional methods like telephone or letter.
  • 96% agree that new technology gives us more opportunities to speak to companies directly.

Social media has encouraged more than a third (37%) of Brits to share their ideas and suggestions for improving everyday bugbears with companies and 93% agree that leaving feedback helps shape things for the better.

With this in mind, giffgaff is today launching a new campaign to celebrate Britain's light bulb moments and passion for sharing creativity. People are being encouraged to submit their ideas on how they would do things better into an online ideas hub: which will capture the best solutions to make the world run a little smoother.

Tom Rainsford, Head of Brand at giffgaff, said: "Brits today have high expectations and technology has given us confidence not only to be more demanding, but also to contribute ideas on how to do things better. We're no longer prepared to accept the status quo and we're using our creativity to find innovative solutions to our common bugbears and joining together to find our voice online and through social media.

"giffgaff was born out of a frustration with existing mobile networks and the conviction that we could offer a better service by asking customers directly what they really want. The giffgaff 'Do this better' campaign will showcase the most imaginative ideas from across the nation - from the functional to the obscure - as we look for solutions to other everyday frustrations."

Luke Peters, Editor of T3 Magazine, added:

"Technology allows us to be heard like never before. Social media is a great way to make connections and share ideas, hopefully shaping things for the better. It will come as no surprise that the companies who listen and react accordingly will reap the benefits.

"Everyone has a good idea inside them and I'm really looking forward to seeing what people come up with."

To learn more about giffgaff's 'Do this better' campaign, click here for a look at their inspired new video.

To find out more about giffgaff, including free sim and other tariffs, please visit

For more information, please contact Blue Rubicon on behalf of giffgaff by emailing or calling 020 7260 2700.

Notes to editors

  • giffgaff commissioned nationally representative research of 2,000 UK adults by Censuswide in June 2012.

What is giffgaff?

  • giffgaff is a community-led SIM-only PAYG mobile operator which keeps costs low by encouraging its community members to help grow and run the business
  • giffgaff has a customer satisfaction index of 84% and a Net Promoter Score of 75% (July 11)
  • giffgaff keeps costs low by using online channels and encouraging its community members to spread the word amongst their friends
  • giffgaff has a simple, competitive pricing structure for PAYG, with absolutely no sting in its tail:
    • Calls are charged at 10p per minute and 6p per text
    • Free member to member (giffgaff to giffgaff) calls and texts
    • Competitive international call rates
    • Free calls to 0800 numbers

Contact Information