MADD Canada

December 05, 2016 09:31 ET

New Brunswick Students See How Impaired Driving Can Devastate Lives in the Blink of an Eye

FREDERICTON, NB--(Marketwired - December 05, 2016) - MADD Canada and Alcool NB Liquor (ANBL) are teaming up to educate New Brunswick students about the dangers and consequences of impaired driving with a dynamic new education program.

MADD Canada and ANBL will host a special screening of MADD Canada's 2016-2017 School Assembly Program, titled In the Blink of an Eye, for students and staff at Leo Hayes High School in Fredericton on December 7 to highlight the program and its delivery to schools around the province.

Media are welcome to attend the screening and speak with special guests, students and staff.

Date: Wednesday, December 7, 2016 at 10 a.m.
Location: Leo Hayes High School - 499 Cliffe Street, Fredericton, New Brunswick
Guests: Patricia Hynes-Coates, MADD Canada National President
Mark Barbour, Communications Officer, ANBL

In the Blink of an Eye tells the story of best friends Gabby and Sarah. One night, as the girls prepare to go to a party, they are joined by Sarah's boyfriend Dylan, and his friend Asif. Sarah drinks and smokes pot with Dylan and Asif, while Gabby declines. Dylan, anxious to get to the party, decides to drive rather than wait for a cab. His friends strongly object. A very upset Sarah calls 911 to report Dylan. Even though Gabby, Asif and Sarah all do the right thing, a tragic twist of fate ends a friendship and ruins many lives. The fictional story is followed by the powerful real-life accounts of three victims of impaired driving.

Road crashes are the number one cause of death among young people in Canada, and alcohol and/or drugs are involved in more than 50% of those crashes. Every year, MADD Canada produces a new film to educate young people about the risks of impaired driving and empower them to make safe and responsible choices.

ANBL is a long-time sponsor of the School Assembly Program, having supported the production and delivery of the presentations for many years. This school year, ANBL is sponsoring 50 presentations of In the Blink of an Eye, and the French language program, 24 Heures, for students across the province.

For more information, or to check out a clip from In the Blink of an Eye, visit:

Contact Information

  • To RSVP for the event or to arrange an interview with a MADD Canada spokesperson, contact:
    Deb Kelly
    MADD Canada Communications Manager
    1-800-665-6233, ext. 240