SOURCE: Bulldog Reporter

Bulldog Reporter

February 12, 2009 15:05 ET

New Bulldog Reporter Conference Reveals How the Best Corporate Blogs Build Brand and Drive the Bottom Line

Top Players in the Corporate Blogosphere Share Best Practices to Build Brand, Generate Buzz and Measurable Results -- Audio Conference, Wednesday, February 18, 2009

OAKLAND, CA--(Marketwire - February 12, 2009) - PR and marketing professionals who want to launch corporate blogs that make impact in the market and drive company objectives will discover practical strategies at a new audio conference from Bulldog Reporter's PR University: "Banking on Blogs: Digital Gurus Show How the Best Corporate Blogs Build Brand and Drive the Bottom Line." Attendees will come away with practical ideas to incorporate the latest interactive PR into their communications plans today.

This exclusive, dial-in PR University audio conference takes place on Wednesday, February 18th, at 1PM EST (noon, CST, 11AM MST; 10AM PST). The panel includes real-world PR innovators from some of the nation's top brands:

-- Amy Pacquette, Senior Manager, Corporate Communications/New Media Group; Editor-in-Chief, "News@Cisco," Cisco

-- Susan Wade, Director of Corporate Communications, Network Solutions

-- Lindsay Lebresco, Public Relations/Social Media Manager, Graco Children's Products; Lead Blogger, "Graco" Corporate Blog

-- Kenneth D. Makovsky, President, Makovsky + Company, Inc.; Publisher, "My Three Cents"

-- Constantin Basturea, Director of New Media Strategies, Converseon

This 90-minute interactive call will give PR professionals actionable tips and valuable insights on how to incorporate the latest tools, trends and networks -- such as microblogging channels like Twitter, and online social networks like Facebook -- into their blogging initiatives. It will also address why having a business blog gives instant credibility in the blogosphere -- and how to overcome the greatest hurdles and misconceptions about blogging. Here are some of the practical and immediately applicable techniques attendees will cover in this audio conference:

-- Selling Blogs to Management: Convincing the C-suite that having a company blog is now a "must-have" for any successful business

-- Start Up Essentials: How to fire up a company blog on a limited budget -- from tech specs to time and resources -- and still have maximum impact

-- Sample blogging policies and how to craft them for your client or company

-- Secrets of Killer Content: Frequency, voice and POV -- the elements that drive blog readership, links and buzz -- and how to ensure yours has each

-- Why most corporate blogs fail: Only 16% of viewers trust corporate blogs, according to Forrester -- how to ensure yours is the exception to the rule

-- How to Build Traffic: Techniques for promoting your blog -- and for making it stand out from the crowd without having to devote massive resources to the effort

Attendance at Bulldog Reporter's PR University audio conference costs $299 per telephone site. Participants in the 90-minute call will be able to pose specific questions for the panelists at several junctures during the discussion. Attendees of PR University conferences receive one credit toward PRSA accreditation maintenance. Registration also includes an up-to-the-minute conference manual and full transcript. For more information on taking part in the event, go to our conference home page or phone toll free: 1-800-959-1059.

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