SOURCE: Bulldog Reporter

Bulldog Reporter

March 04, 2009 19:53 ET

New Bulldog Reporter Conference Reveals How PR Pros Can Place More Stories in Top Food and Beverage Media

Editors From Bon Appétit, Better Homes and Gardens and Family Circle Share Trends, Stories and Best Pitching Practices on How to Get a Culinary Offering or Personality on the Menu at Top Media-Audio Conference, Wednesday, March 18th, 2009

OAKLAND, CA--(Marketwire - March 4, 2009) - PR and marketing professionals who want to learn how to increase food, drink and restaurant publicity in glossies, dailies, TV and blogs will discover practical strategies at a new audio conference from Bulldog Reporter's PR University: "Placing More Stories in Top Food & Beverage Media: Epicurean Editors Dish Hot Topics and Best Pitching Practices to Help PR Maximize Media Coverage in Competitive Market." Attendees will come away with valuable insights on new topics and trends that editors are most likely to cover over the coming months -- and how to drive greater results, ROI and recognition for their company.

This exclusive, dial-in PR University audio conference takes place on Wednesday, March 18th, at 1PM EDT (noon CDT; 11AM MDT; 10AM PDT). The panel includes some of the nation's top-drawer food and beverage journalists:

-- Victoria von Biel, Executive Editor, Bon Appétit (circ. 1,244,502)

-- Nancy Wall Hopkins, Deputy Editor, Food and Entertaining, Better Homes and Gardens (circ. 7,675,910)

-- Julie Miltenberger, Senior Food Editor, Family Circle (circ. 3,953,651)

-- Bill Daley, Food & Wine Critic, Chicago Tribune (circ. 864,845)

This 90-minute interactive call will give public relations professionals actionable tips on how to get food or beverage-related news or personalities into highly regarded pages, programs or sites at a time when A-list placement is at an all-time premium. It will also address which angles and story pegs best entice food and beverage editors -- and how to make sure pitches include these irresistible hooks. Here are some of the practical and immediately applicable techniques attendees will cover in this audio conference:

--  Food Media Trends in Recession and Beyond: The state of epicurean
    journalism -- plus how new media is changing coverage and providing
    exciting (and often overlooked) PR opportunities
--  Pitching Dossier Do's and Don'ts: How each of these venerable titles
    differs in its approach -- and audience -- and how you should customize
    your pitch to each
--  Blogging and New Media Secrets: Tips for finding and pitching top
    epicurean sites and blogs -- plus easy ways to get video or multimedia
    assets posted online
--  Exclusive Editorial Sneak Peak: Which stories and trends these
    publications will be covering in the months ahead -- plus the hottest
    ideas, facts and story angles you should be pitching right now
--  Easy Hits and Perfect Fits: Feature wells, front-of-the book pages and
    even calendar items -- the editorial opportunities most receptive to PR
--  Writing Tips from the Pros: How to structure press materials for
    optimal impact, readability... and media pickup

Attendance at Bulldog Reporter's PR University audio conference costs $299 per telephone site. Participants in the 90-minute call will be able to pose specific questions for the panelists at several junctures during the discussion. Attendees of PR University conferences receive one credit toward PRSA accreditation maintenance. Registration also includes an up-to-the-minute conference manual and a full transcript. For more information on taking part in the event, go to our conference home page or phone toll free: 1-800-959-1059.

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