SOURCE: Bulldog Reporter

Bulldog Reporter

February 23, 2009 20:00 ET

New Bulldog Reporter Conference Reveals How PR Pros Can Score Ink in the Nation's Most Influential Travel Media During a Recession

Top Travel Editors Share Trends, Hot Buttons and Best Pitching Practices for Travel and Leisure Stories -- Audio Conference, Thursday, March 5th, 2009

OAKLAND, CA--(Marketwire - February 23, 2009) - PR and marketing professionals who want to learn inside tips, hooks and techniques for dramatically increasing coverage for travel, hospitality, and destinations will discover practical strategies at a new audio conference from Bulldog Reporter's PR University: "Pitching Travel, Leisure & Hospitality in Tough Times: Top Media Share Travel Trends, Hot Buttons and Best Pitching Practices." Attendees will come away with valuable insights into what travel editors are looking to cover over the coming year -- and how to be part of the coverage.

This exclusive, dial-in PR University audio conference takes place on Thursday, March 5th, at 1PM EST (noon, CST, 11AM MST; 10AM PST). The panel includes some of the nation's top travel and tourism editors in the nation:

-- Jessica Winter, Senior Editor, O, The Oprah Magazine (circ. 2,721,046)

-- Sheila Feldman Buckmaster, Senior Editor, National Geographic Traveler (circ. 734,858)

-- Jon Steinberg, Senior Editor, New York (circ. 437,181)

-- Everett Potter, Publisher, Everett Potter's Travel Report; Columnist, USA Weekend (circ. 21,800,000); Contributor, Ski, Diversion, Laptop, National Geographic Traveler, Travel & Leisure Online, Virtuoso Life, ForbesTraveler.com, Forbes Life

-- Elaine Glusac, Contributor, The New York Times, National Geographic Traveler, Cooking Light, Coastal Living, Shape, Conde Nast Traveler, Outside, Men's Journal, Bon Appetit, Budget Travel; Blogger, USAToday.com

This 90-minute interactive call will give public relations professionals actionable tips and an inside look at the latest travel angles and trends, tourism hot topics, and timely pitching strategies that can be used to generate more publicity, even during a recession. It will especially address how cautious consumers and economic uncertainty have impacted travel coverage and resources -- and which products or services are more likely to turn heads and earn ink now. Here are some of the practical and immediately applicable techniques attendees will cover in this audio conference:

--  Targeting Essentials: How each of these outlets differs in approach
    and audience -- and how to customize your pitch to each
--  Social Media and Web Opportunities: How travel media is driving
    traffic and building community online -- and how communicators can become
    part of the conversations
--  Which travel and recreation blogs influence mainstream travel coverage
    -- and how to work with them to get your message out
--  Editorial Hot Buttons: What angles and story pegs best entice these
    editors -- and how to make sure your pitches include these irresistible
    hooks
--  Best Bets: The editorial opportunities most receptive to PR input --
    including feature wells, front-of-the book pages and even calendar items
--  How to structure press materials for optimal impact and readability
    

Attendance at Bulldog Reporter's PR University audio conference costs $299 per telephone site. Participants in the 90-minute call will be able to pose specific questions for the panelists at several junctures during the discussion. Attendees of PR University conferences receive one credit toward PRSA accreditation maintenance. Registration also includes an up-to-the-minute conference manual and a full transcript. For more information on taking part in the event, go to our conference home page or phone toll free: 1-800-959-1059.

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