SOURCE: Bulldog Reporter

Bulldog Reporter

February 12, 2009 17:21 ET

New Bulldog Reporter Conference Tells How PR Can Score Prime-Time, Mass-Market Coverage

TV Producers at CNN, CBS News and Fox News Channel Share Secrets on How to Break Into Prime-Time -- Audio Conference, Thursday, February 19th, 2009

OAKLAND, CA--(Marketwire - February 12, 2009) - PR and marketing professionals who want to successfully break into national TV by tying a company, product or event to current trends and the day's headlines will discover practical strategies at a new audio conference from Bulldog Reporter's PR University: "Breaking into Prime-Time TV News: Producers Reveal Top Trends, Best Pitches and Winning PR Practices for Reaching Wider Audiences Now." Attendees will also review how much media training their spokesperson needs to become a media darling for TV, plus how much she must "know and show" to delight the cameras.

This exclusive, dial-in PR University audio conference takes place on Thursday, February 19th, at 1PM EST (noon CST, 11AM MST; 10AM PST). The panel includes producers, anchors and reporters at top TV networks:

-- Greg Agvent, Director of News Planning, CNN; 2005 Peabody Award Winner

-- Renee Meier, Producer, National Desk, CBS News

-- Chris Wallace, Senior Producer, Fox News Channel

This 90-minute interactive call will give public relations professionals actionable insights, tips and skills on which hooks top TV networks respond to and which they reject outright -- the hot-button story elements and stellar soundbites sure to turn heads at assignment desks nationwide. It will also address examples of outstanding TV pitches and how the best PR pros generate a steady stream of air time. Here are some of the practical and immediately applicable techniques attendees will cover in this audio conference:

--  Why TV spots matter more than ever -- how TV networks are reaching
    wider audiences (think online) and easy ways PR can tap into this extended
--  Targeting Essentials: How each of these media views its audience and
    mission, how they differ. . . and how you can use this insight to pitch
    news more effectively
--  Editorial Hot Buttons: What stories and key issues these outlets will
    cover in the days and weeks ahead. . . plus how to find TV-worthy hooks
    bookers can't resist
--  Visual Thinking: Elements TV insiders look for in every segment -- and
    how to make sure your pitch includes these critical elements
--  Inside tips to help your exec or source pass the pre-interview test
--  New Online Opportunities: Special reports, video, audio, photo
    galleries and interactive galleries -- multimedia news opportunities PR can
    pitch now
--  The truth about VNRs, B-roll and satellite media tours (SMTs) -- and
    how to get the widest play out of your current video assets

Attendance at Bulldog Reporter's PR University audio conference costs $299 per telephone site. Participants in the 90-minute call will be able to pose specific questions for the panelists at several junctures during the discussion. Attendees of PR University conferences receive one credit toward PRSA accreditation maintenance. Registration also includes an up-to-the-minute conference manual and a full transcript. For more information on taking part in the event, go to our conference home page or phone toll free: 1-800-959-1059.

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