SOURCE: Bulldog Reporter

November 11, 2008 15:48 ET

New Bulldog Reporter Crisis Communications Conference Reveals Best for Turning Bad News Into Good

Top Crisis-PR Experts Share War Stories and Planning Strategies for Surviving Crisis -- Audio Conference, Thursday, November 20th, 2008

OAKLAND, CA--(Marketwire - November 11, 2008) - PR and marketing professionals who want to learn best practices and advanced strategies for surviving and recovering from the inevitable crises that befall organizations will discover practical techniques at a new audio conference from Bulldog Reporter's PR University: "Mastering Crisis Turnarounds: A Practical PR Program for Turning Bad News into Good." Attendees will come away with actionable steps on how to use an easy-to-follow crisis management program when disaster strikes -- starting immediately.

This exclusive, dial-in PR University audio conference takes place on Thursday, November 20th, at 1PM EST (noon CST, 11AM MST; 10AM PST). The panel includes senior-level PR practitioners who have survived -- and advised on -- crises ranging from natural disasters to corporate takeovers:

-- James E. Lukaszewski, ABC, Chairman & President, The Lukaszewski Group; Author, "Why Should the Boss Listen to You?"

-- Larry Smith, President, Institute for Crisis Management

-- Paul Clark, Principal, Paul Clark Communications

This 90-minute interactive call will give communications professionals valuable new insights and tips on how to contain a crisis before it makes the headlines and how to craft a practical crisis plan or evaluate the one that is already in place. It will also address product recalls, financial meltdowns, natural disasters -- the range of potential crises facing business today... and how to prepare for each possibility before it's too late. Here are some of the immediately applicable techniques attendees will cover in this audio conference:

-- Disaster Timetables: The series of events that typically unfold when bad news breaks... and how to respond each step of the way

-- First-Responder Toolkit: Practical checklists for controlling crises when they first break out -- plus tips for answering tough questions and coping with the press

-- Case Studies: Lessons learned from recent crises, plus PR tips for avoiding similar (and much publicized) missteps

-- How to earn a seat at the crisis table -- the best ways to take control and earn management's respect before bad news strikes

-- Web 2.0: Easy ways to pinpoint potential crises online -- plus how social media, blogs and "dark" websites can help you corral crises and manage public response

-- Real-life tips and faux pas to avoid straight from crisis-tested PR vets

Attendance at Bulldog Reporter's PR University audio conference costs $299 per telephone site. Participants in the 90-minute call will be able to pose specific questions for the panelists at several junctures during the discussion. Attendees of PR University conferences receive one credit toward PRSA accreditation maintenance. Registration also includes an up-to-the-minute conference manual and a full transcript. For more information on taking part in the event, go to our conference home page or phone toll free: 1-800-959-1059.

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