SOURCE: Bulldog Reporter

Bulldog Reporter

June 22, 2009 16:10 ET

New Bulldog Reporter Webinar Reveals New Tactics PR Can Use to Build Video Buzz on YouTube and More

Web Gurus Ken Kaplan and Shoba Purushothaman Share Tools on How PR Can Seize New Online Video Opportunities -- Webinar, Wednesday, July 1st, 2009

OAKLAND, CA--(Marketwire - June 22, 2009) - PR and marketing professionals who want to learn the latest practices for successfully using online video to build brand, maximize coverage and generate Internet buzz will discover practical strategies at a new webinar from Bulldog Reporter's PR University: "Mastering Web Video Strategy for PR: New Techniques PR Can Use to Build Buzz on YouTube and Beyond." Attendees will come away with actionable steps to create powerful Web-ready video campaigns that can be posted on corporate websites, YouTube and other consumer-generated media sites.

This exclusive PR University webinar takes place on Wednesday, July 1st, at 1PM EDT (noon CDT; 11AM MDT; 10AM PDT) with two nationally recognized traditional and Web video gurus:

-- Ken Kaplan, Broadcast and New Media Manager, Intel; Blogger, "Inside Scoop," "Movin' Ahead"

-- Shoba Purushothaman, Chairman, Co-Founder, The NewsMarket

In this 90-minute interactive call, our panelists will reveal cutting-edge best practices -- from new technology requirements, practical first steps and secrets of killer online content to cost-saving production tips and viral distribution techniques. The webinar will also give public relations and marketing professionals additional inside tips, techniques and skills for measuring video's value and proving it to management. Here are some of the practical and immediately applicable techniques attendees will cover in this online PR training workshop:

--  New Opportunities: Why you should not go one more day without becoming
    an expert in creating and distributing viral Web video
--  YouTube Update: Latest developments in viral video creation and
    distribution -- what works, who's watching on YouTube compared to other
    online services and more
--  Convincing Data: How to sell Web video to skeptical management and
--  Getting Started: A step-by-step guide designed to help you create and
    distribute Web video for your client, company or brand
--  Secrets of  Killer Content: Tips for telling an effective story using
    Web video
--  The talent and technology you must have on hand to ensure success -- a
    checklist of off-the-shelf hardware and software necessary to launch your
    streaming video efforts

Attendance at Bulldog Reporter's PR University webinar costs $299 per telephone site. Participants in the 90-minute call will be able to pose specific questions for the panelists at several junctures during the discussion. Attendees of PR University webinars receive one credit toward PRSA accreditation maintenance. Registration also includes an up-to-the-minute conference manual and a full transcript. For more information on taking part in the event, go to our conference home page or phone toll free: 1-800-959-1059.

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