SOURCE: Bulldog Reporter

Bulldog Reporter

June 02, 2009 14:26 ET

New Bulldog Reporter Webinar Reveals Seven Crisis Response Steps PR Can Use to Manage Tragedy in a Web 2.0 World

Crisis Veteran James E. Lukaszewski Shares PR Crisis Management Principles and Proven Methods Guaranteed to Help Confidently Manage and Communicate Bad News in Ways That Reduce Damage and Protect Reputation -- Webinar, Wednesday, June 10th, 2009

OAKLAND, CA--(Marketwire - June 2, 2009) - PR and marketing professionals who want to learn how to master damage control in this rapid, multi-dimensional communications environment will discover practical strategies at a new webinar from Bulldog Reporter's PR University: "Damage Control: Seven Crisis Response Steps PR Can Use to Manage Tragedy in a Web 2.0 World." Attendees will come away with valuable insights on how to confidently counsel on key issues related to victim management, trust, reputation preservation, integrity, compliance and general risk reduction.

This exclusive PR University webinar takes place on Wednesday, June 10th, at 1PM EDT (noon CDT; 11AM MDT; 10AM PDT) with crisis veteran James E. Lukaszewski, Chairman and President, The Lukaszewski Group, Inc. Jim's practice is exclusively focused on dealing with the toughest, most serious, sensitive and threatening bad-news situations imaginable.

This 60-minute interactive call will give public relations professionals actionable ideas, tips and skills on how to demonstrate the value of Web 2.0 in a management emergency context -- and how to quickly neutralize bloviators, commentators, Twitterers and critics when crisis strikes. It will also address six things bosses expect of trusted strategic advisors in bad times -- and step-by-step guidelines to shepherd management through dramatically bad situations. Here are some of the practical and immediately applicable techniques attendees will cover in this webinar:

--  How to establish a response operations matrix approach early -- and
    activate it instantly
--  The essential steps to organizing your resources into functionally
    strategic responders
--  Six things bosses expect of trusted strategic advisors in bad times
--  Golden Hour Power: Your response success depends on what you do in the
    first 60-120 minutes
--  Risk Assessment Tools: An "Exposure Management Template" you can use
    immediately to enhance your credibility with management and forecast
    impending problems earlier
--  Readiness Planning: How to test your responses through operational
    processes and drills
--  Operational Leadership: How to offer operational counsel that can fix
    underlying problems before the damage spreads
--  Resources for frontline responders -- guidelines to help you manage
    victims, reduce risk and control damage

Attendance at Bulldog Reporter's PR University webinar costs $299 per telephone site. Participants in the 60-minute call will be able to pose specific questions for the panelists at several junctures during the discussion. Attendees of PR University conferences receive one credit toward PRSA accreditation maintenance. Registration also includes an up-to-the-minute conference manual and a full transcript. For more information on taking part in the event, go to our webinar home page or phone toll free: 1-800-959-1059.

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