SOURCE: Contatta


October 16, 2013 00:01 ET

New Business Platform Contatta Streamlines All of the Ways Business People Make Contact

Launched at DEMO Fall 2013, Contatta Brings Together Social, Workrooms, Contacts, Task Management, Newsfeed and Email Into One Modern Digital Platform That Works Across Any Device

SANTA CLARA, CA--(Marketwired - October 16, 2013) - Contatta, the visionary new company co-founded by Pat Sullivan of ACT! and SalesLogix acclaim, today launched as a public beta at the DEMO Fall 2013 conference. The first 10,000 to sign up early will get Contatta free for 60 days. Make contact by signing up here.

Contatta is built around relationship-based messaging and contextual collaboration, bringing together all the ways you communicate on one modern platform. Contatta streamlines the way business people make contact, consolidating information silos into one system.

"Messaging and collaboration is at the core of what we do and is the heartbeat of who we are," said Pat Sullivan, CEO, Contatta. "Contatta is designed for the way we communicate today. It's a new type of platform -- we are going back to the roots of what started it all -- an effective and efficient way to make contact."

"No matter how many collaboration tools are out there, why do most of us still revert to email as the central organizing principle in our work lives? Contatta brings email together with contact, collaboration, and group communication tools into one central place to build smarter organizations. I'm excited to help them launch on the DEMO stage," said Erick Schonfeld, executive producer of DEMO.

Today, business suffers from silos of information, communication chaos and collaboration overload. Contatta simplifies and streamlines business by bringing together social, workrooms, contacts, task management, newsfeed and email into one modern digital platform that works across any device.

Built on Contatta's own platform for efficiency and speed, Contatta is like a combination of top business programs -- Gmail, ACT!, Basecamp, Yammer and Contatta unleashes the productivity potential in business teams through its integrated system with less switching between apps, resulting in more time saved.

Here are the three ways Contatta streamlines business:

Business revolves around making contact. And that's why contacts are the heart of Contatta. Contatta makes it simple to track your relationships. With one click, Contatta automatically completes a contact record with social profile, company information, location and bio information -- all without typing a thing.

Contatta's three communication paradigms are email and discussion threading similar to the familiarity of Facebook. Now, you can see interactions with customers and internal team members and take offline discussions privately via email. Business teams can filter their Newsfeed by group or any user defined methodology, finding the important signal in the workflow stream. In fact, Contatta's big data repository is fully searchable and referenceable so team members can view their workday for contextual business intelligence.

Contatta has completely redesigned the inbox as a relationship-centric messaging platform that categorizes email not based on chronology but on relationship. Team members can associate emails to an event, deal, or workroom instead of using antiquated and inefficient "cc" or "bcc." Want to save even more time? Contatta assigns reminders if there's no reply and schedules follow-up tasks and events directly from email or sends them at a later date.

Dealing with workday interruptions has never been easy, but Contatta removes the stress by integrating with high GTD design -- never lose your place again.

Today, people are using multiple systems to collaborate like email, company social networks, project management tools, calendars and task management systems. What is needed is a streamlined system that brings all of these collaboration points together. The result is higher efficiency and effectiveness.

Contatta takes task management to the next level by automatically grabbing voice to text to-do's and events from any mobile device, corresponding bidirectionally. Use and leverage your smartphone or Siri to add messaging notes and tasks to keep on top of your digital world.

Contatta includes workrooms for collaboration with vendors, teammates, prospects or customers, including external users at no charge with multiple levels of privacy. Workroom users can access a timeline of all current information such as to-do's, project plans, files and Dropbox urls.

Best of all, any and all data within Contatta can be subscribed to via RSS -- contacts, companies, workrooms, deals -- even down to the note level. Contatta does all of the heavy lifting, proactively notifying you -- no more falling through the cracks.

For the executive suite, Contatta's bird's eye view helps top-level management keep their finger on the pulse of the business. With Contatta, everything is now in one place without switching from platform to app and back. Business management is no longer "out of the loop" -- Contatta integrates your entire team into one user experience shared across cross-functional business lines -- that's the Contatta difference.

Early Buzz
According to Esteban Kolsky, principal and founder of ThinkJar, there's a reason why 60 to 80 percent of all current CRM users are looking to change: "CRM doesn't exist anymore -- digital business transformation has taken over. There's a whole evolution of business -- more devices and channels, fewer processes and more automation -- and what the market needs is a more flexible platform for the various levels of engagement."

"​Contatta has put the 'collaborative' in CRM," noted David Coleman, Senior Analyst at Collaborative Strategies. "It is not enough to manage customers and relationships these days, you have to be an integral part of them. As a collaboration tool, Contatta brings it all together and makes this type of interaction much easier."

"Contatta not only optimizes getting things done, it improves client satisfaction while closing more business," said Bruce Steele, COO, Tiempo.

Solid Foundation
The first time Sullivan created business software, 6 million people paid for ACT! out of their own pockets. Led by Sullivan's vision, Contatta's team of 18 employees have over 150 years of combined experience and intend to lead the market by building a product that delivers on its mission: streamline all the way business people make contact.

Sullivan is joined by co-founders Adam Ross and Patrick Sullivan Jr. who bring more than 30 years of combined experience in the areas of Sales, Product Design and Marketing Automation. Contatta's board of directors currently includes such business luminaries as Roy Vallee, Former CEO and Chairman of the Board, Avnet; Brian Smith, Grayhawk Capital; Raymond Croghan, Croghan Investments & Board Director, Crocs; and Clarke Miyasaki, General Partner, Kickstart.

About Contatta
Founded with the purpose of creating a system that business teams will actually love to use, Contatta has already generated buzz among industry insiders and influencers in the business and technology community.

Contatta's mission is to lead the market by bringing together all of the ways business people make contact, going beyond traditional business tools. In short, giving business teams a digital workspace they'll want to use because it saves time and makes it easier for them to do what they want to do most: make contact.

Located in Phoenix's Silicon Desert, Contatta streamlines all the way business people make contact. Please join the conversation at or on Facebook, LinkedIn and on Twitter @Contatta.

About DEMO
Produced by the IDG Enterprise events group, the worldwide DEMO conferences focus on emerging technologies and new products innovations, which are hand selected from across the spectrum of the technology marketplace. The DEMO conferences have earned their reputation for consistently identifying cutting-edge technologies and helping entrepreneurs secure venture funding and establish critical business. For more information on the DEMO conferences, visit

All product and company names herein may be trademarks of their registered owners.

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Contact Information

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    Brenda Christensen
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