SOURCE: EmbroidMe


December 15, 2011 15:41 ET

New Businesses Spread the Word With Customized Promotional Products

WEST PALM BEACH, FL--(Marketwire - Dec 15, 2011) - New business launches typically don't have big budgets for pricey marketing campaigns, much less for testing advertising messages to see what works. Customized promotional products from EmbroidMe provide a great solution to the challenge of introducing new business to its prospective clientele.

Entrepreneurs venturing out on their own should take note of this fact: when an established company has a new product to launch at a trade show or convention, the first thing it does is order customized promotional products to hand out to prospective clients. This strategy not only grabs their attention at the show, but it keeps the new offering fresh in their minds long after the event. Even entertainers have been doing this for decades with concert apparel. A new business launch is, in fact, an event to commemorate.

EmbroidMe's large selection provides countless ways to get the word out. Depending on the company's services, there are many creative ways to keep its brand in front of clients in the form of a useful item. For instance, if the company is located in a region where it rains frequently, umbrellas large and small can be customized with the brand. Computer service providers can customize thumb drives, and pet groomers can customize leashes or toys.

Not only are the possibilities infinite, the brand will live on in the client's world for a much longer time then traditional advertising messages will. Customized promotional products reinforce top-of-mind awareness over and over again, making the company come to mind when it is time to purchase.

With more than 800,000 promotional products available for branding, the professionals at EmbroidMe can help match the right product to meet a company's vision and budget. "High quality customized promotional products are an easy way for businesses old and new to keep their names in front of prospects for a much longer time period than traditional marketing messages," said Christine Marion, MAS, director of retail operations for EmbroidMe.

About EmbroidMe
With hundreds of locations worldwide, EmbroidMe provides full-service custom embroidery and screen printing for apparel, as well as customized promotional products and gifts to the business community. To locate the nearest store, visit:

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