SOURCE: CallTower, Inc.

August 24, 2006 13:17 ET

New CallTower Partner Power Program Gives Resellers No-Hassle Recurring Revenue, Advanced Hosted Voice/Data Applications

CallTower's IP Services and Applications Include New Microsoft Live Communications Management Suite -- Enables Channel to Provide Effective Business Collaboration

SAN FRANCISCO, CA -- (MARKET WIRE) -- August 24, 2006 --In order to meet the exponential market demand for outsourced IP voice and data, CallTower, Inc., the leading provider of hosted intelligent communications and collaboration services for dynamic businesses, today introduced the new CallTower Partner Power Program.

The new CallTower Partner Power Program is the IT channel's first reseller program that provides recurring revenue and complete sales support, integration and customer care for delivery of hosted voice and data services and applications that include the Microsoft® Live Communications Server with the Cisco® CallManager into one convenient, secure, hosted suite for growing businesses. Under the new CallTower Partner Power Program, any Cisco® IPT Certified Gold or Silver partners are now eligible to become CallTower Reseller Partners.

CallTower created the new, expanded Partner Power Program to respond to the increasing mid-sized enterprise demand for advanced, scalable outsourced voice and data services and applications that allow these companies to reduce their monthly capital expense. CallTower's disaster-proof telephony services and applications allow leading partners to deliver advanced, reliable, enterprise-class business communications to a growing base of business customers who require features that can make their company more competitive, while reducing overhead and capital expense.

The Increasing Mid-Enterprise Demand for Outsourced IP Communication

Recently, in a research study conducted by Infonetics, more than 52 percent of enterprise companies surveyed reported that they will increase their VoIP spending this year for new products and services. Computer Reseller News has estimated that more than 64 percent of U.S. companies are currently either deploying or evaluating enterprise VoIP telephony. Also, most companies replace their PBX systems every 7-10 years, and went through a replacement process prior to Y2K. Thus, researchers expect an increased demand for advanced IP communications services and applications in the coming months and years.

CallTower provides businesses with an advanced set of hosted voice, data and application capabilities that eliminates the ongoing maintenance and service costs of managing on-premise telephony, Internet service, and data systems. The CallTower Enterprise Services and Application Suite includes: Internet, telephony, voice, email and fax messaging, calling plans, network administration, single-wire connectivity, call center functions, Cisco CallManager (softswitch) provisioning, Microsoft Exchange integration, presence management, disaster-proof access to all data and voicemail, 24/7 customer support and full integration of multiple offices and remote users.

CallTower Partner Power Program Benefits and Availability

The CallTower Partner Power Program is available now to qualified resellers and consultants in North America. For more information, interested Partners can contact CallTower Sales at +1-866-586-5900, or by registering on CallTower's Web Site at www.CallTower.com/become-a-partner.html. CallTower's Partner Power Program benefits include:

--  Recurring monthly revenue based on closed lead or sales opportunities
    for the life of the contract
--  CallTower's disaster-proof advanced hosted voice and data services and
    applications
--  CallTower's 24/7/365 customer support
--  CallTower provides all customer installation and maintenance
--  Opportunity to sell the Cisco-based hardware directly to the prospect
--  CallTower's industry-leading hosted voice and data technology --
    including the only integrated Cisco CallManager with the Microsoft Live
    Communication Server
--  CallTower Training and Certification
--  Secure Web Site for pricing, sales information and customizable
    marketing collateral
--  Monthly newsletter and PR and Marketing Support
    
"CallTower gives qualified telephony consultants and Partners the opportunity to increase their revenue by delivering advanced IP communications services and applications that will allow their customers to be more competitive," said Mark Harris, Executive Vice President of Sales and Marketing for CallTower. "With CallTower, North American telephony VARs and IT consultants can help their clients increase their business process transformation by using their telephone and email services to create an integrated communication and collaboration system that increases revenue, saves time and capital expense, and provides advanced applications that helps these companies be more dynamic in a changing economy."

About CallTower

CallTower, Inc. is the leading provider of hosted enterprise-class communications and collaboration applications and services for growing businesses nationwide. CallTower's solutions enable companies to conduct process transformation and to leverage their voice and data communications into a strategic competitive advantage in today's market.

CallTower's secure, Always-On voice and data services provide companies with enterprise-class reliability, a single point of support, productivity-enhancing features, a comprehensive scalable suite of vertical market applications, and 24/7 service for a fixed monthly fee. By using CallTower's solutions, growing businesses -- companies with multiple offices and from 20-10,000 users -- can now receive the same class of communications reliability and service traditionally reserved for Global 100 corporations.

Headquartered in San Francisco, CallTower has operations in Salt Lake City and Oklahoma City, and sales offices throughout the United States. More information on CallTower can be found on the Internet at www.CallTower.com or by calling toll-free 888-586-5900.

CallTower is a trademark of CallTower, Inc. All other product and firm names mentioned are the property of their respective owners and are mentioned for identification purposes only.

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