November 11, 2013 07:43 ET

New Campaign Boosted by Event at Market

LONDON, UNITED KINGDOM--(Marketwired - Nov. 11, 2013) - Cuddly toys handed out at a market in East London have helped boost digital awareness of a new campaign.

This week marks the launch of the RSPCA's 'Everyday Heroes' winter campaign - which aims to encourage people to be a hero for animals in various ways - including rehoming an animal.

As part of the activities surrounding this launch, staff took a selection of stuffed toy dogs, cats, horses and other animals to the Old Truman Brewery in Brick Lane in a big suitcase. They raised awareness of the charity's rehoming work and encouraged people to make a lot of noise and share images and experiences on social media.

Statistics revealed there was a marked boost to digital activity as a result of the event.

RSPCA Digital Education Officer Elle Brown said: "We wanted to raise awareness in a way we have never tried before, and reach out to young audiences in person and through social media.

"It went really well, and the soft toys really piqued the interest of those passing by. Lots of young people didn't realise that we rehome all kinds of animals such as hamsters and rabbits as well as cats and dogs and it was a really good way to shout about what we do. We also saw quite a dramatic increase in social media activity at the same time.

"Even if one person goes on to give a loving, forever home to a rescue animal then it was worth it."

Analysis showed that there was a 21% increase to visits to the website, and a 803% increase in twitter mentions as a result of the event.

Get involved with the conversation about the campaign on social media - just use the hashtag #AnimalHero.

Contact Information

  • Press office direct lines:
    0300 123 0244/0288

    Duty press officer (evenings and weekends)
    08448 222888
    and ask for pager number 828825

    Southwater, Horsham
    West Sussex
    RH13 9RS
    0300 1234 555