TORONTO, ON--(Marketwired - Sep 14, 2013) - In tandem with the launch of its new website and corporate blog, Marketwired introduces eight new case studies that illustrate how its clients solve their communication challenges using Marketwired solutions. Representing retail brands, marketing and research agencies, academic institutions and non-profits, each organization faces a unique set of challenges and objectives.
The featured case studies used social media monitoring and analytics solutions MAP and Heartbeat, powered by Sysomos, and the Marketwired Distribute suite of communication tools and services.
- Nestlé Purina Canada
Nestlé Purina Canada needed to improve its social media presence in Canada and build an engaged community of fans. One of its main challenges was targeting and listening to Canada-specific social media conversations. Heartbeat allows the company to zero in on the right conversations and pinpoint the topics that generate the most interest so it can integrate them into Twitter and Facebook promotions. Heartbeat also helps Nestle Purina increase the impact of its paid search investment by aligning search terms with customer interest.
- Gardener's Supply
Gardener's Supply, the largest direct marketing gardening supply company in the United States, uses Marketwired Distribute's suite of tools and support to reach avid gardeners, industry bloggers and gardening-focused media. The company takes advantage of press releases to announce new products, associate its brand with gardening expertise, and drive traffic to its Marketwired Impress-hosted newsroom where gardening audiences can easily find helpful information, stories, images and video.
- Goldbach Interactive
As the first agency in Switzerland to focus on social media monitoring, Goldbach Interactive competes for business across Europe and needs social media solutions that provide rich language and country-specific social media data to drive insights that will lead to winning strategies. Heartbeat and MAP give Goldbach the language and country-specific data and analysis needed to be competitive and remain a thought leader in the space.
ORI, a market research firm based in Washington, D.C. known for its innovative surveys, partnered with George Washington University's Graduate School of Political Management to study the impact of social media on the 2012 U.S. presidential election. ORI conducted a voter survey and used MAP to see how voters' responses compared with social engagement trends. The firm found that social media sentiment analysis matched closely with traditional polling results, opening up new opportunities for understanding voters.
- Georgia State University
Georgia State University (GSU) in Atlanta prides itself on its diverse student body and industry-focused academics. The university uses social media to connect with future and current students, creating a sense of excitement that students can share and encouraging enrollment. GSU uses Heartbeat's reporting, dashboard and engagement workflow features to accurately identify and engage with prospective and current students as well as direct their questions to the appropriate university departments.
- Midwestern State University
Midwestern State University (MSU) needed new and better ways to attract and retain students. Social media opened a new opportunity to reach students while allowing efficient use of its marketing budget and resources. After integrating Heartbeat into its processes MSU was able to get data and insights and take advantage of workflow tools to attract and retain students by reaching them at key decision points and delivering relevant information.
- City Year
City Year, a non-profit service organization, gives young adults the opportunity to help school-age students in 24 U.S. cities by providing academic support and improving community and school environments. City Year's main social media marketing goal is to develop a full pipeline of candidates to continue these efforts. The organization uses Heartbeat to monitor and engage volunteers and prospects as part of #makebetterhappen, its social media campaign that encourages volunteers to share experiences with their peers.
- Missing Children's Society of Canada
The Missing Children Society of Canada (MCSC), a non-profit organization dedicated to reuniting missing children with their families, needed to harness the power and immediacy of social media to aid law enforcement in finding missing children. Using Heartbeat, MCSC monitors and reports on the use and effectiveness of the "World's Most Valuable Social Network" -- a Facebook app that allows MCSC to "borrow" social media networks to spread alerts past its own network.
Visit the Marketwired Case Studies web page and learn more about each featured organization's unique challenges, solutions and outcomes. Marketwired regularly seeks out clients interested in telling their stories to highlight creative use of its communications solutions as well as help other organizations with similar challenges discover new ways to succeed.
Share our case studies on Twitter at #MWcasestudies.
Partnering with companies of all sizes -- from start-ups to Fortune 500 enterprises -- Marketwired is an innovative, social communications company offering best-in-class, global news distribution and reporting. Powered by Sysomos, Marketwired's products also provide state-of-the-art social media monitoring and analytics. This critical business intelligence provides instant and unlimited access to all social media conversations, allowing brands to see what's happening, why it's happening, and who's driving the conversations.
Marketwired is majority-owned by OMERS Private Equity (www.omerspe.com).