SOURCE: Lyfe Communications, Inc.

April 19, 2011 06:00 ET

New CEO Focuses Lyfe Business Into Technology

CEO, Greg Smith, Formerly Lyfe CTO Directed His Teams to Focus on the Next Generation of IPTV Delivery

SALT LAKE CITY, UT--(Marketwire - Apr 19, 2011) - Lyfe Communications, Inc. (OTCBB: LYFE), a technology leader in the development of next generation media services integrating TV, high-speed Internet and enhanced voice services, today announced that the Company recently changed its direction to focus on its new technologies and how they can impact the next generation of consumer media services.

"In its first year, the Company was focused on operations with a technology advantage. Our products include TV, high-speed Internet, and enhanced voice services," said Greg Smith, CEO of Lyfe Communications. "We will continue to deliver those services, but we have shifted our focus to technologies. Our small operating unit will introduce new innovations to the market and hone the consumer value. In the past few months, we reduced staff by 40% and signed new banking relationships to help us execute on our new direction by meeting the reduced capital needs of this plan."

"Our Adaptive Multicast patent filing and virtual Set Top Box announcement are the result of this new direction. The major players in consumer media services would have to rebuild their networks to deliver a full lineup of live television to devices like iPads, smartphones, and other devices. We will bring technologies that enable those services without the billions in necessary upgrades. This is far less expensive, which allows us to save money for our company and those deploying our technology." Please see us at: http://www.connectedlyfe.com/company_investors.shtml

This press release may contain forward-looking statements including the Company's beliefs about its business prospects and future results of operations. These statements involve risks and uncertainties. Among the important additional factors that could cause actual results to differ materially from those forward-looking statements are risks associated with the overall economic environment, changes in anticipated earnings of the company and other factors detailed in the company's filings with the SEC. In addition, the factors underlying Company forecasts are dynamic and subject to change and therefore those forecasts speak only as of the date they are given. The Company does not undertake to update them; however, it may choose from time to time to update them and if it should do so, it will disseminate the updates to the investing public.

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