SOURCE: Brand2Global Conference

Brand2Global Conference

December 14, 2015 13:46 ET

New Certification Program in Global Digital Marketing and Localization Provides Dual Academic and Industry Credentials

Ciena Corporation and Globalization Partners International are Sponsoring The Program

NEW YORK, NY--(Marketwired - December 14, 2015) - The Localization Institute, Inc. recently launched the new Global Digital Marketing And Localization Certification Program. This unique, online curriculum is self-paced and provides dual credentials to students that successfully complete the program: A Certificate from The University of North Carolina - Wilmington and an Industry Certification from The Localization Institute, Inc.

The Global Digital Marketing And Localization Certification Program consists of e-learning modules addressing these five key areas of challenge facing today's global digital marketing professionals:

  • Global Digital Marketing Strategies For Competitive Advantage
  • Strategies For Effective Global Social Media Marketing
  • Global Search Engine Optimization Strategies
  • Global Digital Media Localization Strategies
  • Global Digital Content Management Techniques

The program has simple entry requirements: students need Internet access and a basic understanding of business concepts. No prior technical knowledge is required.

The certification program requires 35 hours of online training, to be completed in 3 to 6 months. The first enrollment for the program closes on December 31, 2015. Complete details can be found at Program curriculum includes executive insights and interviews with top-level practitioners from major global brands including Accenture, Affectiva, Ciena, LEGO, Marketo, Microsoft, SAP, SDL, The Nielsen Company, Vistaprint and more.

The facilitator throughout the self-paced training and certification process is Professor Dr. Nitish Singh of The Boeing Institute of International Business at St. Louis University (PhD/MBA/MA), a leading global digital marketing and localization expert and author.

The Localization Institute, Inc. also announced today that Ciena Corporation and Globalization Partners International (GPI) have signed on to sponsor the new Global Digital Marketing And Localization Certification Program.

Ciena's Global Head of Localization, Julio Leal, says, "At Ciena, we strongly believe in the importance of localizing our content to effectively engage with our more than 1,500 customers and partners across North America, APAC, EMEA and CALA. The Global Digital Marketing and Localization Certificate Program is a valuable resource to support these efforts and help digital marketing and localization teams collaborate more efficiently."

Martin Spethman, Managing Partner at Globalization Partners International, says, "Combining the latest digital marketing tools and tactics with the requirements of content localization into a curriculum is a smart and valuable program for marketers across languages and locales." Federico Pascual, GPI's Global Digital Delivery Director adds that "GPI will be enrolling many of its digital marketing and project management staff in this new program as well as recommending it to clients involved in global digital marketing."

About The Localization Institute, Inc.

The Localization Institute, Inc., based in Madison, Wisconsin, is the global leader in providing conferences, training and education in localization -- the adaption of products and services for international markets. Together with Multilingual Computing, it organizes Loc World Conference, the largest localization industry event, which takes place annually in Asia, Europe and North America. Since 2013, it has also organized Brand2Global Conference, which focuses on best practices in global branding, global marketing campaigns and global digital media strategy.

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Contact Information

  • Dr. Nitish Singh 
    Program Lead
    Associate Professor & Co-Organizer of Brand2Global Conference
    Email contact