SOURCE: New China Media

New China Media

April 11, 2011 09:00 ET

New China Media International Moves Into Sports Distribution With Its Exclusive License Distribution of NHL Content in China

LOS ANGELES, CA--(Marketwire - Apr 11, 2011) - New China Media International (NCMI), a leading distributor of content across China, is delighted to announce it is the exclusive agent for Yes TV in representing the National Hockey League content in China. In March NCMI successfully distributed 2010/2011 National Hockey League (NHL) rights to Xi Lin Sports Management Limited (Xi Lin), one of the major hockey league organizations in China. The games will be aired on the Guang Dong Sports Channel, a professional sports channel that covers more than 11 million people in the southern part of China.

Xi Lin produces hockey programs and content on several major media platforms. In 2010, Xi Lin produced all the winter Olympic hockey games for CCTV and continues to place hockey programs on many regional sports channels in China.

NCMI traditionally represents and licenses movie and television content into the China market, and is now embarking upon the sports content industry through this first placement of the NHL content. As a new player in the sports content distribution market NCMI is confident that using its existing contacts and networks, it will soon become a major distributor in the sports media market.

"Given the significant interest in Sports programs among Chinese viewers, it was a natural progression for NCMI to enter the Sports distribution market in such a strong way. We are pleased to be working with Yes TV and with Xi Lin Sports Management as our first partners in this new business segment. Our team is very confident that over the coming months we will be able to bring top sports content from all over the world into the Chinese market," says NCMI Chairman Dennis Pelino.

About New China Media

New China Media (NCM) is one of the leading next generation media companies in China with a significant presence in the production and distribution of motion pictures, television programming, home entertainment, video-on-demand content and online/offline distribution of imported videos and audio products.

The company was founded in 2004 with headquarters in L.A. and branches in Miami, Beijing, Shanghai and Hong Kong. NCM is one of China's rising-star companies in the film and TV industry circles. With its deep-rooted network and experienced employees, we are capable of fulfilling the missing links of movie/TV production and the distribution supply chain to complete a perfect platform for foreign media companies or venture capitalists who want to share the profit of China's media industry.

NCM is your bridge connecting the desires of western media companies and investors with the ability to enter the China market and manage the hurdles of the regulatory structure.

Contact Information

  • Contact NCM:
    U.S. Office:
    2013 S. Westgate Avenue
    Los Angeles,
    CA 90025
    Tel: 1-310-481-0914
    Fax: 1-310-481-0456

    China Office:
    16C, Regent Court,
    No. Yi8 Jianwai Street
    Chaoyang District,
    Beijing, 100022
    P. R. China
    Tel : +86 10 6567 3183
    Fax : +86 10 6538 8797

    Vanessa Jiang
    Mobile: 13701262383
    Email: Email Contact