SOURCE: Expion


December 14, 2011 08:00 ET

New Client Wins Highlight Expion's Technology

H&R Block and 360i Turn to Expion for Social Marketing Intelligence and Analysis

RALEIGH, NC--(Marketwire - Dec 14, 2011) - Expion, the social software company that helps brands manage their social marketing efforts, is proud to announce two new client wins: H&R Block and 360i. These partnerships bolster the company's position as a leader in enterprise-grade social media marketing intelligence and management.

"We spent the better part of 2011 refining our platform based on input from clients and prospective partners," said Expion CEO Peter Heffring. "From a customized home screen, to making the editorial calendar more agency-friendly, to delivering insights about Facebook user behavior that no other company does, our diligence and attention to detail has paid off. We're excited to help our new clients execute their social media marketing strategies more effectively."

Expion's new business wins highlight the platform's key benefits for agencies, local retailers and franchises:

  • Agencies can better manage workflow and minimize administrative tasks

"Working with Expion enables our Community Managers to spend less time on manual tasks and more time engaging with consumers," said Matt Wurst, Director of Digital Communities at 360i. "Their platform also provides insight into the content that best resonates with different audiences, which will help us deliver a better experience for the more than 100 million fans we reach each day."

  • Local retailers and franchises can leverage social while eliminating brand safety concerns

"Expion's software offers the ideal blend of brand protection and flexibility for a company with thousands of retail locations," said Scott Gulbransen, Director of Social Media at H&R Block. "We have controls, governance and oversight at the corporate level, and yet the platform still gives our local offices the freedom to be creative and come up with social content that resonates with their clients and communities."

About Expion:
Expion is a social software company. Our centralized platform empowers retailers, brands, and agencies to localize and manage their social marketing efforts. With flexible controls, real-time analytics and the ability to manage thousands of business profiles, Expion provides companies with enterprise-grade support at a fraction of the cost. Companies like Applebee's, Barnes and Noble, Ignite Social Media, Samsung and Group 1 Automotive are all using Expion for consumer engagement. Founded in 2009, the company is privately held and headquartered in Raleigh, N.C. For more information please visit