SOURCE: Artefact


June 20, 2012 08:00 ET

New Collaboration and Resource Planning Tool Provides Big Picture Clarity to Power Real-Time Business Decisions

Web-Based 10,000ft Merges Innovative Features, Simple Interface, and Flexibility to Promote Collaboration and Autonomy for Project-Based Teams.

SEATTLE, WA--(Marketwire - Jun 20, 2012) - Today, Artefact, an award-winning technology product design company, announced the public availability of 10,000ft, a unique web-based collaborative management tool that empowers project-based teams to make more autonomous real-time decisions. By providing a visual big picture of the organization's project portfolio and team members, 10,000ft facilitates real-time resource planning and brings clarity to the complexity of ever-changing project scopes. 10,000ft has been validated by more than 30 leading project-based companies including Minimal, Weber Shandwick, and Astro Studios. 10,000ft is available for a 30-day free trial at

Bringing People and Projects Together
One of the perpetual challenges project-based organizations face is the ability to have an accurate, real-time perspective on the status of multiple projects, team member utilization, and budget spend. Existing collaboration and project management tools often over-index on detailed task management, feature hard to use interfaces, and fail to provide visibility across different projects and teams to facilitate decision-making. 10,000ft solves these challenges by providing the big picture through:

  • An interactive schedule with a drag & drop user-interface that features visual controls optimized for touch devices and require minimal data entry, making it easy to dynamically resource and forecast in real-time.
  • Real-time project statuses that show the impact of any scope and resourcing adjustment instantly and record changes in an easy to see activity feed, so that decisions can become decentralized.
  • Personalized pages for each team member that shows allocated time for each project and an innovative painless time-tracking experience, where users just need to confirm time rather than enter it.
  • Instant analytics and reports that can be customized with a few clicks without the need to program Excel formulas.

The lead designer and CEO of 10,000ft is UX expert Martijn van Tilburg, whose experience in developing business productivity tools stems from leading the design of Microsoft SharePoint, one of the top-selling collaboration tools that, in its time, set the standard for the industry.

"Today's creative workers, regardless of the industry they are in, demand tools that foster autonomy and independence yet provide them with the guidelines and information to deliver quality work," said Martijn van Tilburg, creator of 10,000ft. "By visualizing the critical information and facilitating the communication flow across teams and management, 10,000ft empowers organizations to democratize resourcing and project decisions to keep things on track."

Pricing Plan Designed to Reduce Billing Variability and Give User Flexibility
Taking into account the fact that most project-based organizations have great variability in staffing and often work with temporary contractors, 10,000ft is priced on a subscription group model, giving customers the flexibility to easily add and remove team members as needed without having to worry about variability in pricing month-to-month. Pricing plans start at $49 per month for up to 10 users. For more pricing information visit

Years of Product Development Expertise Channeled into Action
Known for its award-winning work for clients such as Microsoft, Samsung, Amazon, HTC and deep expertise in developing productivity tools and consumer technology products that users love; Artefact initially developed 10,000ft as an in-house solution. Martijn van Tilburg, who was Artefact's executive director of UX and worked with several of the company's top clients, led the project. As the company experienced the improved resourcing process, it saw the potential of 10,000ft for the creative industry and decided to bring it to market. More than 30 consultancies and creative agencies have participated in the beta period for 10,000ft in the last two months, providing valuable feedback on specific features and validating the key benefits of the tool.

Artefact Product Group -- Bringing Ideas to Reality
10,000ft is a key milestone for Artefact as it expands its mission to incubate innovative products and solutions that change behaviors for a preferable future. To facilitate the process of product development, sales, and marketing, Artefact has spun-off Artefact Product Group, an independent sister company whose focus will be on bringing to market and scaling 10,000ft. The company is led and founded by Martijn van Tilburg, with Rob Girling and Gavin Kelly as founding partners and investors.

About Artefact:
Artefact is an award-winning technology product design company dedicated to using the power of design to improve people's lives. With offices in Seattle and San Francisco and a network of 40 designers, researchers and developers, Artefact is among the most innovative product design firms in the U.S. today.

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